Social Media Specialist
MOVA · Kecamatan Kosambi, Indonesia, ID
Sekilas tentang pekerjaan ini
MOVA mencari Senior Social Media Specialist sebagai wajah resmi iBooming yang memimpin strategi pertumbuhan media sosial, tampil dalam konten video pendek, dan mengoordinasikan tim kreatif. Posisi ini berlokasi di Kecamatan Kosambi dan ditujukan bagi kandidat dengan pengalaman 2–3+ tahun di bidang terkait.
Tugas utama
- Merancang dan menjalankan strategi organik serta kalender konten lintas platform.
- Mengarahkan dan mengoordinasikan produksi harian tim kreatif dan talent.
- Meninjau serta menyetujui brief, naskah, aset visual, dan hasil edit.
- Mengelola interaksi audiens dan kolaborasi dengan influencer serta mitra brand.
- Menganalisis metrik performa dan mengoptimalkan strategi konten.
Kualifikasi utama
- Pengalaman 2–3+ tahun di Social Media Marketing, Content Creation, atau Digital Marketing.
- Percaya diri di depan kamera, komunikatif, dan memiliki portofolio on-camera.
- Mampu memimpin atau mengoordinasikan tim kreatif lintas fungsi.
- Menguasai TikTok, Instagram Reels, tren video pendek, dan viral hooks.
- Menguasai copywriting, briefing konten, editing dasar, analitik, Bahasa Indonesia, dan English.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs MOVA.
Deskripsi pekerjaan
About the Role
We are looking for a dynamic, creative, and highly confident Senior Social Media Specialist to become the official Face of iBooming while driving our overall social media growth strategy. In this hybrid leadership and hands-on role, you will be the front-facing talent for our short-form content (TikTok, Reels, Shorts) and coordinate day-to-day operations with the creative team (videographers, content creators) to ensure seamless execution and strong brand identity.
Key Responsibilities
- Social Media Strategy & Planning:
- Conceptualize, plan, and execute end-to-end organic social media strategies aligned with iBooming’s growth objectives.
- Develop comprehensive monthly content calendars, creative campaigns, and storyboards/scripts across platforms (TikTok, Instagram Reels, YouTube Shorts, etc.).
- Identify key content pillars, viral hooks, and content trends to maintain high brand visibility and engagement.
- Team Coordination & Creative Operations:
- Lead, coordinate, and assign day-to-day production tasks for the creative team (content writers, graphic designers, videographers, editors, and existing on-camera talents).
- Direct and supervise existing brand talents during video shoots and content production to ensure strong brand presentation and execution.
- Review, edit, and approve creative briefs, scripts, visual assets, and video edits prior to publication.
- Content Supervision & Production Guidance:
- Work closely with existing talents to guide their on-camera performance, tone of voice, and delivery according to approved scripts.
- Streamline content production workflows between strategy, talent, creative assets, and publishing.
- Community Engagement & Brand Building:
- Oversee channel management, audience interactions, and community building across active social channels.
- Collaborate with external influencers, affiliate creators, and brand partners for co-branding activations.
- Analytics & Performance Optimization:
- Monitor, analyze, and report key performance metrics (Reach, Engagement Rate, Retention, CTR, and Conversion).
- Translate performance data into actionable insights to continuously optimize content strategy and future creative briefs.
Requirements (Job Specifications)
- Experience: 2–3+ years of experience in Social Media Marketing, Content Creation, or Digital Marketing, preferably with 1 year of experience leading/coordinating small creative teams or handling complex campaign execution.
- On-Camera Skills (Mandatory):
- Exceptionally camera-confident, photogenic, and articulate with strong public speaking and storytelling abilities.
- Strong portfolio showcasing previous on-camera work (TikToks, Reels, Vlogs, Product Demos, or Hosting).
- Leadership & Team Management: Proven ability to manage, mentor, and coordinate cross-functional creative team members (videographers, editors, and talent).
- Platform Mastery: Deep, up-to-date knowledge of short-form video ecosystems (TikTok, Instagram Reels) and viral hooks/trends.
- Content Creation: Strong copywriting, content briefing, and basic mobile editing skills (CapCut, Premiere, etc.).
- Analytical Mindset: Proficient in social media analytics tools and able to extract actionable data insights.
- Communication: Excellent verbal and written communication skills in both Bahasa Indonesia and English.