Digital Marketing
Alpha Cikupa Makmur · TANGERANG, BANTEN, ID
Sekilas tentang pekerjaan ini
Digital Marketing di Alpha Cikupa Makmur bertanggung jawab mengembangkan strategi digital, mengelola kampanye dan kanal daring, serta memimpin tim. Posisi ini berlokasi di Tangerang, Banten.
Tugas utama
- Menjalankan dan mengoptimalkan kampanye iklan digital serta menganalisis performanya.
- Menyusun kalender konten dan mengelola media sosial Instagram, TikTok, dan LinkedIn.
- Memimpin tim digital marketing serta memantau kinerja dan pengembangannya.
- Mengoptimalkan SEO, performa website, dan pengalaman pengguna.
- Menyusun laporan, mengelola anggaran, dan melakukan A/B testing kampanye.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Alpha Cikupa Makmur.
Deskripsi pekerjaan
Job Description
- Execute and monitor online advertising campaigns (Instagram Ads, TikTok Ads, Meta Ads, SEM, Linked in management etc.) and analyze performance metrics to guide improvements.
- Build monthly content plans and campaign calendars for brand's Instagram & TikTok accounts — ensuring that product listings, visuals, and copy align with campaign objectives and brand guidelines.
- Conduct regular performance reporting, highlighting key insights, trends, and recommendations for sales and marketing strategy.
- Collaborate with internal teams to ensure product and promotional consistency across platforms.
- Stay updated on e-commerce trends, platform algorithms, and competitor activities to identify new growth opportunities.
- Brand Collaborations and campaign executions
- Monitor daily audience interactions (comments, DMs, mentions) across channels
- Engage with followers proactively and build a strong brand community
- Manage community growth and UGC (user-generated content)
- Develop, plan, and execute comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.
- Lead and manage the digital marketing team, including performance monitoring, coaching, and development.
- Oversee and optimize SEO strategies (on-page, off-page, and technical SEO) to improve website rankings and organic traffic.
- Manage and grow the company’s social media presence across Instagram, TikTok, and LinkedIn.
- Supervise website performance, content updates, and user experience optimization.
- Analyze digital marketing performance using Google Analytics and other relevant tools.
- Prepare and present regular performance reports for social media, website traffic, and digital campaigns to management.
- Collaborate with internal teams and external partners to ensure consistent brand messaging across all digital channels.
- Monitor digital marketing trends and competitor activities to identify new opportunities and innovations.
- Melakukan A/B testing pada ads creative, copy, targeting, dan bidding strategy
- Budget management dan allocation across channels
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