Digital Marketing Specialist
MOVA · Kecamatan Kosambi, Indonesia, ID
Sekilas tentang pekerjaan ini
MOVA mencari Digital Marketing Specialist untuk mengembangkan strategi pemasaran digital yang mendorong kesadaran merek, akuisisi pelanggan, dan pendapatan. Posisi ini ditujukan bagi kandidat dengan pengalaman 2–4 tahun dan berlokasi di Kecamatan Kosambi, Indonesia.
Tugas utama
- Menyusun dan menjalankan strategi pemasaran digital untuk mencapai target bisnis dan pendapatan.
- Mengelola SEO, riset kata kunci, dan perencanaan konten.
- Merencanakan dan mengoptimalkan kampanye Google Ads, Meta Ads, dan TikTok Ads.
- Menganalisis KPI, menguji kampanye, serta menyusun laporan dan rekomendasi.
- Mengoptimalkan funnel pemasaran dan berkolaborasi dengan tim lintas fungsi.
Kualifikasi utama
- Sarjana Marketing, Business, Communications, atau bidang terkait.
- Pengalaman 2–4 tahun di Digital Marketing, Performance Marketing, atau peran serupa.
- Menguasai SEO, SEM, iklan berbayar, dan analitik pemasaran digital.
- Berpengalaman menggunakan Google Ads, Meta Ads, dan TikTok Ads.
- Mahir menggunakan GA4, Google Tag Manager, Looker Studio, serta tools SEO.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs MOVA.
Deskripsi pekerjaan
About the Role
We are looking for a data-driven Digital Marketing Specialist to develop and execute digital marketing strategies that drive brand awareness, customer acquisition, and revenue. The ideal candidate has hands-on experience in SEO, paid advertising, and performance marketing, with a strong ability to analyze data and optimize campaigns across multiple digital channels.
Key Responsibilities
- Develop and execute digital marketing strategies to achieve business and revenue goals.
- Conduct SEO audits, keyword research, and content planning to improve organic performance.
- Create and optimize marketing funnels to increase leads, conversions, and customer retention.
- Plan, manage, and optimize campaigns across Google Ads, Meta Ads, and TikTok Ads.
- Monitor campaign performance, analyze KPIs, and provide actionable insights and recommendations.
- Build and maintain digital marketing dashboards and performance reports.
- Conduct A/B testing to improve campaign and landing page performance.
- Collaborate with cross-functional teams to execute integrated marketing initiatives.
- Stay updated on industry trends and identify opportunities to support business growth.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–4 years of experience in Digital Marketing, Performance Marketing, or a similar role.
- Strong knowledge of SEO, SEM, paid advertising, and digital marketing analytics.
- Hands-on experience with Google Ads, Meta Ads, and TikTok Ads.
- Proficiency in GA4, Google Tag Manager, Looker Studio, and SEO tools such as Google Search Console, Ahrefs, or SEMrush.
- Strong analytical, communication, and project management skills with a data-driven mindset.
Preferred Qualifications
- Experience in e-commerce, technology, startups, or digital agencies.
- Familiarity with CRM or marketing automation platforms.
- Knowledge of CRO, landing page optimization, or basic HTML/CSS.
- Google Ads, Meta Blueprint, or TikTok Ads certifications are a plus.