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Social Media Executive - Mandarin Speaking | AYANA BALI
AYANA Hospitality · Bali, Indonesia
Sekilas tentang pekerjaan ini
AYANA Hospitality mencari Social Media Executive berbahasa Mandarin untuk bergabung dengan tim Sales and Marketing di resor mewah bintang lima di Bali. Posisi ini ditujukan bagi kandidat dengan minimal 2 tahun pengalaman relevan di media sosial, pemasaran digital, atau pemasaran konten.
Tugas utama
- Mengelola Instagram, Facebook, TikTok, dan platform media sosial Tiongkok
- Membuat konten, menulis copy, dan menghasilkan unggahan visual
- Menjalankan iklan, promosi berbayar, dan kampanye media sosial
- Mengembangkan strategi untuk meningkatkan kesadaran merek, interaksi, dan jangkauan
- Menganalisis metrik, membuat laporan, dan memberikan rekomendasi berbasis data
Kualifikasi utama
- Sarjana Marketing, Communications, Digital Marketing, Hospitality, Tourism, atau bidang terkait
- Minimal 2 tahun pengalaman di media sosial, pemasaran digital, atau konten
- Pengalaman mengelola platform media sosial Tiongkok, seperti Xiaohongshu (RED) dan WeChat
- Fasih berbahasa Mandarin (Simplified Chinese) dan Inggris
- Memahami praktik terbaik, tren, perubahan algoritma, dan ekosistem digital Tiongkok
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs AYANA Hospitality.
Deskripsi pekerjaan
We are looking for a Mandarin-speaking Social Media Executive who is highly motivated to work with our Sales and Marketing team at the finest 5-star luxury resort in Bali.
Current Responsibilities
- Create and manage various social media platforms, including Instagram, Facebook, Tiktok, and prioritize tasks effectively
- Create engaging content, write compelling copy, and produce visually appealing posts.
- Create social media advertising, paid promotions, and campaign management.
- Develop and implement social media strategies to increase brand awareness, engagement, and reach.
- Conduct research and stay updated on industry trends to optimize social media efforts.
- Plan and execute social media campaigns, including content creation, scheduling, and monitoring
- Monitor and analyze social media metrics, generate reports, and make data-driven recommendations.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Marketing, Hospitality, Tourism, or a related field.
- Current or previous experience in a social media, digital marketing, content marketing, or similar role, with a minimum of 2 years of relevant experience.
- Hands-on experience managing Chinese social media platforms, including Xiaohongshu (RED), WeChat, Weibo, Douyin, Mafengwo, Ctrip, Fliggy, Qunar, and other relevant Chinese digital platforms.
- Experience with social media management tools and analytics platforms for content planning, campaign management, and performance reporting.
- Strong understanding of social media best practices, trends, algorithm changes, and the Chinese digital ecosystem.
- Fluent in Mandarin (Simplified Chinese) and English.
- Experience with Adobe Creative Suite, Canva, CapCut, or other content creation tools is a plus.
- Experience in the hospitality, luxury lifestyle, tourism, or travel industry is a plus.
- Experience working with Chinese KOLs, KOCs, influencers, travel agencies, or media partners is a plus.
Lowongan ini diambil dari situs karier resmi AYANA Hospitality. Lokr tidak memproses lamaran: kamu melamar langsung di situs perusahaan, dan info terbaru tentang lowongan ini ada di sana.