Content Creator & Social Media Executive
Lembah Maharaja · GIANYAR, BALI, ID
Sekilas tentang pekerjaan ini
Content Creator & Social Media Executive membuat konten dan mengelola kanal media sosial untuk Viceroy Bali, dengan tujuan meningkatkan kesadaran merek, interaksi, dan pemesanan langsung. Posisi penuh waktu ini berbasis di properti di Gianyar, Bali.
Tugas utama
- Merencanakan dan membuat foto serta video resort.
- Mengelola kalender, jadwal publikasi, dan kanal media sosial.
- Menulis caption dan konten singkat dalam bahasa Inggris.
- Menangani interaksi serta meneruskan pertanyaan pemesanan dari media sosial.
- Menyusun laporan bulanan dan menjaga konsistensi panduan merek.
Kualifikasi utama
- Mampu mengambil gambar, mengedit, dan menerbitkan konten secara mandiri.
- Memahami cara wisatawan mewah menemukan dan memilih resort.
- Fasih berbahasa Inggris.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Lembah Maharaja.
Deskripsi pekerjaan
The Content Creator & Social Media Executive at Viceroy Bali produces the resort's photo, video and written content in-house and runs its social media channels day to day. The goal is to grow brand awareness, engagement and direct bookings while keeping every post true to Viceroy Bali's luxury positioning. The role combines hands-on creation with channel management. It requires someone who can shoot, edit and publish independently, and who understands how luxury travellers discover and choose a resort. The role is full-time based on property.
Key Responsibilities
Content Creation
- Plan and produce original photography and short-form video of villas, dining, spa, experiences and the surrounding Ubud landscape.
- Shoot, edit and deliver Reels, TikTok Videos, Stories and carousels to a consistent brand standard.
- Write captions, short form copy and occasional blog or newsletter content in fluent English.
- Capture guest moments, team stories and behind-the-scenes content, with guest consent where required.
- Build and maintain an organised, tagged content library for use by sales, e-commerce, PR and partners.
- Brief and supervise external photographers, videographers and agencies for larger campaigns.
Social Media Management
- Own the monthly content calendar across Instagram, Facebook, TikTok, YouTube and LinkedIn.
- Publish, schedule and optimise posts for timing, format and platform algorithms.
- Manage community engagement, including comments and direct messages, within agreed response times.
- Route booking enquiries from social channels to reservations and track conversions.
- Monitor trends, competitor activity and platform changes, and propose new formats.
Influencer & Partner Collaborations
- Identify, vet and shortlist influencers and content creators aligned with the brand(s).
- Coordinate hosted stays, deliverables and usage rights with the Marketing Communication Manager.
- Support media and influencer visits on property and ensure content is delivered and reposted.
Reporting & Brand Governance
- Produce a monthly social media report covering reach, follower growth, content output and referral traffic.
- Maintain brand guidelines for tone, visual style and hashtags across all channels.
- Flag reputational issues on social media to the Marketing Communication Manager immediately.