Growth Strategic
MOVA · Kecamatan Kosambi, Indonesia, ID
Sekilas tentang pekerjaan ini
MOVA mencari Growth Strategic untuk mengembangkan strategi berbasis data yang meningkatkan akuisisi pengguna, retensi, transaksi, dan GMV. Posisi ini ditujukan bagi kandidat dengan pengalaman 2–4 tahun di Growth atau bidang terkait, dan bekerja onsite di PIK 2; lowongan tercantum di Kecamatan Kosambi, Indonesia.
Tugas utama
- Mengembangkan strategi pertumbuhan untuk meningkatkan akuisisi pengguna, Member Paid, transaksi, dan GMV.
- Menganalisis data pengguna dan transaksi untuk menemukan peluang pertumbuhan.
- Mengoptimalkan kampanye, program referral, cashback, dan loyalitas.
- Memantau metrik kinerja serta melakukan A/B testing dan eksperimen.
- Berkolaborasi lintas tim dan menyusun laporan serta rekomendasi strategi.
Kualifikasi utama
- Pengalaman 2–4 tahun di bidang Growth atau bidang terkait.
- Memahami akuisisi, aktivasi, konversi, retensi, dan siklus pelanggan.
- Mampu menganalisis data dan mengubahnya menjadi rekomendasi bisnis.
- Mahir Microsoft Excel/Google Sheets dan nyaman menggunakan tools analitik.
- Bersedia bekerja onsite di PIK 2.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs MOVA.
Deskripsi pekerjaan
Growth Strategic
We are looking for a Growth Strategic to drive business growth by developing data-driven strategies that improve user acquisition, activation, retention, and overall business performance. You will work closely with cross-functional teams to identify growth opportunities, optimize campaigns and customer journeys, and turn data and market insights into actionable strategies that drive Member Paid, transactions, and GMV.
Job Description
- Develop and execute growth strategies to increase user acquisition, Member Paid, transactions, and GMV in line with business targets.
- Analyze user, transaction, and customer behavior data to identify growth opportunities and provide data-driven business recommendations.
- Design and optimize growth campaigns, referral programs, cashback, loyalty programs, and other initiatives to improve acquisition, retention, and repeat transactions.
- Collaborate with Digital Marketing, Product, CRM, Business Development, and other cross-functional teams to execute growth initiatives effectively.
- Monitor key performance metrics including User Acquisition, Conversion Rate, Retention Rate, GMV, CAC, and LTV.
- Conduct A/B testing and growth experiments to identify opportunities for performance improvement.
- Conduct market research and competitor analysis to identify new business and growth opportunities.
- Support the development of product, membership, monetization, and customer engagement strategies.
- Prepare performance reports, evaluate strategy effectiveness, and provide actionable recommendations to management.
Job Specification
- 2–4 years of experience in Growth, Growth Strategy, Digital Marketing, Business Strategy, Product Growth, or a related field.
- Strong understanding of user acquisition, activation, conversion, retention, and customer lifecycle.
- Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
- Familiar with key business metrics such as GMV, Conversion Rate, Retention Rate, CAC, LTV, and ROI/ROAS.
- Experience developing and optimizing campaigns, referral programs, loyalty programs, cashback programs, or other growth initiatives.
- Familiar with A/B testing, experimentation, funnel analysis, cohort analysis, and customer segmentation.
- Proficient in Microsoft Excel/Google Sheets and comfortable working with analytics or dashboard tools.
- Familiar with tools such as Looker/Looker Studio, GA4, Mixpanel, Amplitude, or other analytics tools is a plus.
- Experience in e-commerce, marketplace, fintech, loyalty/rewards, membership, or digital platforms is a plus.
- Strong communication and collaboration skills with the ability to work across multiple teams.
- Data-driven, proactive, strategic, and result-oriented, with strong ownership of business targets.
- Willing to work fully onsite (WFO) at PIK 2.