Content Planner Associate (Malaysia Based)
Hangry · Kuala Lumpur, Malaysia
Sekilas tentang pekerjaan ini
Hangry mencari Content Planner Associate untuk mengelola media sosial dan perencanaan konten beberapa brand di pasar Malaysia. Posisi berbasis di Kuala Lumpur, Malaysia, terbuka bagi lulusan baru dengan pengalaman magang relevan maupun kandidat berpengalaman 1–2 tahun.
Tugas utama
- Mengelola kehadiran media sosial beberapa brand Hangry di pasar Malaysia.
- Menyusun kalender konten bulanan, kampanye promosi, dan jadwal publikasi.
- Mengidentifikasi tren lokal, perilaku audiens, dan peluang konten untuk pasar Malaysia.
- Memantau performa konten dan menyusun rekomendasi untuk meningkatkan strategi.
- Berkolaborasi dengan strategist brand, desainer grafis, dan tim internal.
Kualifikasi utama
- Sarjana Marketing, Communications, Business, atau bidang terkait.
- Pengalaman 1–2 tahun di perencanaan konten, media sosial, copywriting, atau digital marketing.
- Memahami lanskap media sosial, tren kreator, pembaruan platform, dan perilaku konsumen Malaysia.
- Mampu bekerja mandiri, proaktif, dan mengelola beberapa brand sekaligus.
- Mahir menggunakan Meta Business Suite, TikTok Business, Google Analytics, atau alat serupa.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Hangry.
Deskripsi pekerjaan
Manage and maintain the social media presence of multiple Hangry brands in the Malaysia market, acting as an extension of HQ and owning Malaysia’s social media-related matters.
Plan and manage monthly content calendars, promotional campaigns, and publishing schedules across social media platforms.
Identify local trends, audience behaviors, cultural insights, and content opportunities to develop relevant and engaging content for the Malaysian market.
Monitor content performance and translate insights into actionable recommendations to continuously improve content strategy.
Collaborate with brand strategists, graphic designers, and internal stakeholders to ensure timely, high-quality content execution across multiple brands.
Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field (fresh graduates with relevant internship experience are welcome).
1–2 years of experience in content planning, social media, copywriting, or digital marketing.
Experience in F&B, lifestyle, consumer brands, or agency environments is a plus.
Strong understanding of Malaysia's social media landscape, creator trends, platform updates, and consumer behavior.
Passionate about social media, with the ability to identify trends, audience insights, and content opportunities, and translate them into actionable content recommendations.
Highly proactive and self-driven, with a strong ownership mindset and the ability to work independently with minimal supervision.
Strong communication, stakeholder management, analytical, organizational, and project management skills, with the ability to manage multiple brands simultaneously.
Proficient in Meta Business Suite, TikTok Business, Google Analytics, or similar digital marketing tools.