Junior Digital Marketing Executive

Job Descriptions

Campaign Planning & Execution

• Support the planning and execution of multi-channel digital marketing campaigns across social media, paid media, website, WhatsApp, loyalty programmes, and other relevant digital channels.
• Translate marketing briefs into clear execution plans, timelines, deliverables, and campaign trackers.
• Review project plans covering campaign deliverables, timelines, KOL requirements, media activities, and budgets.
• Ensure campaign execution is aligned with brand objectives, commercial priorities, and agreed KPIs.

Social Media & Content Management

• Coordinate day-to-day social media activities across multiple brands, including content calendars, campaign content, and publishing schedules.
• Review social media copy, articles (website content), and other digital communication materials to ensure accuracy, consistency, and alignment with brand guidelines.
• Support copywriting and development of communication materials for digital campaigns.
• Stay updated on digital and social media trends and identify relevant opportunities for the brands.

KOL & Influencer Management

• Support end-to-end KOL and influencer campaigns, including KOL research and selection, briefing, coordination, content review, publishing schedule, and performance reporting.
• Coordinate with agencies and KOL partners to ensure content and deliverables are completed according to agreed timelines and brand requirements.
• Maintain structured KOL trackers and campaign documentation.

Paid Media Coordination

• Coordinate, monitor, and evaluate agency-led paid media campaigns across Meta Ads, and TikTok Ads.
• Review media plans, campaign objectives, targeting, budget allocation, and key performance indicators together with the Digital Marketing Executive and agency.
• Monitor campaign performance and flag opportunities, issues, or budget variances for further optimization.
• Develop a working understanding of key digital advertising metrics and use campaign data to support decision-making.

Agency & Vendor Management

• Manage day-to-day communication and project coordination with external agencies, production partners and vendors.
• Provide clear briefs, consolidate feedback from internal stakeholders, and monitor project timelines.
• Ensure required assets and deliverables are completed accurately and on time.

Stakeholder Coordination

• Work closely with Team Brand and internal teams including Chef, Sales, Commercial, Sourcing, and other relevant stakeholders to support marketing initiatives.
• Maintain campaign calendars, project trackers, meeting follow-ups, and deliverable timelines.
• Help bridge communication between internal stakeholders and external agencies to ensure efficient campaign execution.

Events & Industry Participation

• Support digital marketing and communication requirements for roadshows, and exhibitions.
• Coordinate invitations, promotional materials, digital communication, onsite branding requirements, and post-event communication.
• Represent the marketing team during selected events when required.

Performance Tracking & Reporting

• Monitor and consolidate digital marketing performance including social media metrics, paid media performance, website traffic, content performance, KOL results, and other campaign KPIs.
• Prepare regular campaign reports with key findings, learnings, and potential areas for improvement.
• Maintain organized campaign documentation, content calendars, budget trackers, and performance trackers.

WhatsApp & Owned Digital Channels

• Support the management of WhatsApp and other owned communication channels.
• Coordinate informational broadcasts, campaign messages, product updates, and other relevant communications.
• Ensure messages follow brand guidelines and communication objectives.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field.
• Minimum 1–2 years of full-time professional experience in Digital Marketing, Social Media, Marketing Communications, or a related field. This position is not intended for fresh graduates.
• Previous experience working in a digital, social media, creative, or integrated marketing agency is highly preferred.
• Experience in FMCG, F&B, Food Service, B2B food ingredients, or related industries is preferred.
• Hands-on experience in managing social media platforms, content calendars, and digital campaigns.
• Strong copywriting, proofreading, and content review skills.
• Basic understanding of Meta Ads, TikTok Ads, digital media metrics, and campaign optimization principles.
• Comfortable working with data and preparing marketing performance reports.
• Proficient in Microsoft Excel / Google Sheets and PowerPoint / Google Slides.
• Strong communication and stakeholder management skills, with the ability to work effectively with both internal teams and external partners.
• Strong project management and organizational skills with high attention to detail.
• Able to manage multiple brands and projects simultaneously in a fast-paced environment.
• Proactive, collaborative, eager to learn, and comfortable challenging ideas when supported by data or insights.
• Good written and verbal communication skills in Bahasa Indonesia.

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