Digital Marketing Manager (Automotive R2)
Thamrin Group · Palembang, Indonesia
Sekilas tentang pekerjaan ini
Thamrin Group mencari Digital Marketing Manager (Automotive R2) untuk memimpin strategi dan kampanye digital yang meningkatkan brand awareness, leads, serta penjualan. Posisi ini berlokasi di Palembang dan ditujukan bagi kandidat dengan minimal 5 tahun pengalaman digital marketing, termasuk 2 tahun dalam peran manajerial atau kepemimpinan.
Tugas utama
- Mengembangkan strategi digital marketing dan rencana pemasaran tahunan.
- Memimpin kampanye digital untuk meningkatkan awareness, leads, dan konversi.
- Berkolaborasi dengan tim sales, pemimpin bisnis, tim kreatif, dan agensi.
- Menganalisis performa kampanye, KPI, konversi, dan ROI.
- Mengelola anggaran digital marketing serta pelaksanaan konten dan kampanye.
Kualifikasi utama
- S1 Marketing, Business Administration, Communications, Management, atau bidang terkait.
- Minimal 5 tahun pengalaman digital marketing, termasuk 2 tahun di posisi kepemimpinan.
- Pengalaman industri otomotif lebih disukai.
- Menguasai strategi digital marketing, SEO/SEM, media sosial, iklan berbayar, konten, dan lead generation.
- Berpengalaman mengelola kampanye, anggaran, analitik performa, dan optimasi ROI menggunakan Google Analytics.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Thamrin Group.
Deskripsi pekerjaan
About the Challenge Are you ready to lead digital marketing strategies, strengthen brand positioning, and drive business growth in the automotive industry? As a Digital Marketing Manager (Automotive R2) , you will be responsible for developing and executing comprehensive digital marketing strategies to increase brand awareness, generate leads, and drive sales performance.
You will oversee digital campaigns, manage online marketing channels, analyze market trends, and ensure all marketing initiatives align with business objectives. You will work closely with sales teams, business leaders, creative teams, and external partners to develop impactful campaigns, optimize customer engagement, and maximize marketing effectiveness.
Requirements Bachelor's Degree (S1) in Marketing, Business Administration, Communications, Management, or a related field. Minimum 5 years of experience in digital marketing, with at least 2 years in a managerial or leadership role; experience in the automotive industry is preferred. Strong expertise in digital marketing strategy, SEO/SEM, social media marketing, paid advertising, content marketing, and lead generation.
Proven experience in managing digital campaigns, marketing budgets, performance analytics, and ROI optimization using tools such as Google Analytics and advertising platforms. Excellent leadership, communication, analytical thinking, project management, and stakeholder management skills, with a strong understanding of digital consumer behavior and market trends.
Responsibilities Develop and execute digital marketing strategies and annual marketing plans aligned with business objectives, brand positioning, and sales targets. Lead end-to-end digital campaigns across social media, search engines, websites, and other online channels to increase brand awareness, generate qualified leads, and drive conversions.
Collaborate with sales teams, business leaders, creative teams, and external agencies to develop effective marketing campaigns and strengthen customer engagement. Monitor and analyze campaign performance, digital marketing KPIs, lead generation, conversion rates, and marketing ROI to identify opportunities for continuous improvement. Manage digital marketing budgets, oversee content and campaign execution, stay updated on industry trends and competitor activities, and ensure marketing initiatives deliver measurable business results.
Our Selection Procedure in a Nutshell Our interview process is straightforward—just a few conversations with HR and our Users. If you want to become part of our highly motivated and high-performing team, please click on the "Apply for Position" button to submit your application. We look forward to hearing from you!