Sr. Business Associate

Sr Business Associate BukuWarung is scaling fast into enterprise & multi-outlet merchants across F&B, retail, and services. We are looking for a sharp, solutions-driven Business Associate to join our Retail Sales Business Unit. This is a mid-to-senior role where you will go beyond analysis, you will be expected to identify real business problems, design practical solutions, and drive execution.

What you’ll do: Strategy & Business Development Develop and execute go-to-market strategies for entering new retail segments and regional markets Conduct market sizing, competitive landscape analysis, and opportunity assessments to guide business priorities Build business cases and strategic recommendations for senior leadership, backed by data and market insight Identify and evaluate potential partnership opportunities that can accelerate merchant growth Operational Efficiency Audit and map existing Retail Sales workflows to surface inefficiencies, bottlenecks, and redundancies Design and implement process improvements that reduce time-to-close, improve sales team productivity, and enhance merchant experience Develop SOPs, playbooks, and operational frameworks to standardize best practices across the business unit Track and report on operational KPIs, flagging risks early and proposing corrective actions Market Expansion Lead market research and feasibility studies for new geographies and merchant segments within Indonesia Work cross-functionally to coordinate the rollout of expansion initiatives from planning through execution Build and maintain a pipeline of expansion opportunities, tracking milestones and outcomes Gather and synthesize on-the-ground merchant insights to inform product and commercial decisions Cross-functional & Stakeholder Management Serve as the connective tissue between Sales, Product, Operations, and Finance to align business priorities Prepare high-quality presentations, memos, and reports for business unit leadership and company-level reviews Support and mentor junior business team members on analytical frameworks and project execution What we’re looking for: 4–7 years of experience in business development, strategy, management consulting, or operations — preferably in a tech startup, fintech, or high-growth environment Demonstrated ability to identify business problems and design practical, scalable solutions — not just surface insights Strong analytical and structured thinking skills; comfortable with data, financial modelling, and building business cases Experience working in or with a sales business unit, ideally in retail, FMCG, or merchant-facing contexts Excellent stakeholder management and communication skills in both Bahasa Indonesia and English Self-starter with high ownership, low ego, and a bias for action Experience in fintech, digital payments, or MSME-focused products in Southeast Asia