Marketing & Live Streaming Strategy Intern
Sekilas tentang pekerjaan ini
Sebagai Marketing & Live Streaming Strategy Intern di Blibli, Anda akan mendukung strategi live commerce dan pelaksanaan kampanye berbagai brand. Posisi ini ditujukan bagi mahasiswa tingkat akhir atau fresh graduate; lokasi kerja tidak disebutkan.
Tugas utama
- Mendukung strategi live commerce dan pelaksanaan kampanye berbagai brand.
- Memantau dan menganalisis GMV, conversion rate, ROI, serta engagement.
- Mengidentifikasi peluang pertumbuhan dan merekomendasikan perbaikan hasil.
- Mendukung optimasi konten, evaluasi host, positioning produk, dan perencanaan promosi.
- Menyiapkan laporan, presentasi, serta rekomendasi strategis untuk brand partner.
Kualifikasi utama
- Mahasiswa tingkat akhir semester 7 atau 8, atau fresh graduate.
- Latar belakang Marketing, Marketing Communication, Management, Business Administration, Digital Business, atau bidang terkait.
- Berminat pada digital marketing, e-commerce, dan live commerce.
- Memiliki pola pikir analitis serta pengetahuan dasar analisis data dan pelaporan kinerja.
- Mahir menggunakan Microsoft Excel atau Google Sheets; kemampuan komunikasi, presentasi, dan pemecahan masalah yang baik.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Blibli.
Deskripsi pekerjaan
About the role
Blibli is on a journey to become Indonesia’s #1 e-commerce platform — built on trust, innovation, and care. We’re creating better experiences for customers, merchants, brands, and sellers through technology, collaboration, and a deep commitment to quality. Here, every idea matters, and every action helps us grow stronger together.
Job Summary & Role Impact
As a Marketing & Live Streaming Strategy Intern, you will support live commerce strategy and campaign execution across multiple brands. This includes monitoring and analyzing live streaming performance, such as GMV, conversion rate, ROI, and engagement, and identifying growth opportunities to recommend ways to improve results. You will also support content optimization, host performance evaluation, product positioning, and promotional planning, while developing sales scripts and product communication strategies. In addition, they will prepare performance reports, presentations, and strategic recommendations for brand partners.
Qualification
- Final-year student (7th or 8th semester) or fresh graduate in Marketing, Marketing Communication, Management, Business Administration, Digital Business, or a related field.
- Strong interest in digital marketing, e-commerce, and live commerce.
- Analytical mindset, with basic knowledge of data analysis and performance reporting.
- Proficient in Microsoft Excel or Google Sheets.
- Good communication, presentation, and problem-solving skills.
- Familiarity with TikTok Shop, Shopee Live, or other e-commerce platforms is a plus.