Creative Promotion
Detik · Jakarta, Indonesia
Sekilas tentang pekerjaan ini
detikcom mencari Creative Promotion untuk mengembangkan konsep, konten, dan strategi kampanye yang mendukung tujuan brand dan bisnis. Posisi ini berlokasi di Jakarta, Indonesia, dan ditujukan bagi kandidat dengan minimal 2 tahun pengalaman profesional di bidang terkait.
Tugas utama
- Mengembangkan ide kreatif dan strategi kampanye.
- Menerjemahkan tujuan bisnis dan kampanye menjadi konsep serta konten lintas platform.
- Mengidentifikasi insight audiens dan tren media sosial.
- Mengevaluasi performa kreatif untuk meningkatkan dampak kampanye.
Kualifikasi utama
- Minimal 2 tahun pengalaman di bidang Creative, Digital Marketing, Brand Marketing, atau terkait.
- Berpengalaman merancang dan menjalankan kampanye IMC dan promosi 360°.
- Mampu menyusun strategi konten end-to-end untuk mencapai KPI kampanye.
- Memiliki kemampuan copywriting, storytelling, dan pemahaman tren media sosial.
- Mampu menganalisis metrik media sosial; menguasai CapCut menjadi nilai tambah.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Detik.
Deskripsi pekerjaan
detikcom is looking for a Creative Promotion to develop innovative ideas and creative strategies that bring campaigns to life and build meaningful connections with our audience. You will translate business and campaign objectives into engaging concepts and content across multiple platforms, while working closely with internal teams and stakeholders throughout the creative process.
This role also involves identifying audience insights and social media trends, creating compelling storytelling, and continuously evaluating creative performance to ensure every campaign delivers meaningful impact and supports detikcom’s brand and business objectives.
Requirements
- Minimum 2 years of professional experience in Creative, Digital Marketing, Brand Marketing or a related role.
- Proven experience in designing and executing integrated marketing communications (IMC) and 360° promotional campaigns across ATL, BTL, and TTL.
- A strong track record of developing end-to-end content plans and strategies that successfully achieve campaign KPIs.
- Sharp conceptual thinking, with the ability to translate complex campaign briefs into high-impact creative concepts that align with the target audience and brand identity.
- Strong copywriting and storytelling skills, with the ability to craft compelling hooks across various content formats.
- Deep understanding of the social media landscape, with a proven ability to leverage current trends into actionable, highly engaging content.
- Data-driven mindset, with proficiency in analyzing social media metrics (such as non-follower reach, saves, and conversions) and applying insights to evaluate and optimize content performance.
- Video editing proficiency using CapCut is highly preferred.