Creative Content Strategist
Modinity Group · Head Office, Jakarta Selatan, DKI Jakarta, Indonesia
Sekilas tentang pekerjaan ini
Creative Content Strategist di Modinity Group bertanggung jawab mengarahkan konsep visual dan kampanye lintas kanal serta membimbing tim kreatif. Posisi ini ditujukan bagi kandidat dengan pengalaman minimal 3 tahun di bidang terkait, dan berlokasi di Head Office, Jakarta Selatan, DKI Jakarta.
Tugas utama
- Memimpin brainstorming dan menentukan arah kreatif visual.
- Meneliti tren pasar, gaya visual, dan insight audiens.
- Membimbing tim desainer serta mengelola alur kerja dan tenggat.
- Menerjemahkan strategi brand dan kampanye ke berbagai kanal.
- Menyusun proposal kreatif serta mempresentasikan konsep kepada pemangku kepentingan.
Kualifikasi utama
- Minimal 3 tahun di bidang creative content, art direction, dan social media strategy.
- Pengalaman di sektor fashion, beauty, atau lifestyle.
- Kuat dalam estetika visual, storytelling, creative treatments, dan moodboards.
- Berpengalaman mengelola seluruh siklus photoshoot dan kampanye video.
- Mampu merencanakan konten media sosial, mengelola anggaran, dan menganalisis performa.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Modinity Group.
Deskripsi pekerjaan
Responsibilities : Spearhead high-level brainstorming sessions and drive innovative visual explorations to establish bold creative directions. Research market trends, emerging aesthetic styles, and audience insights to develop original design concepts that align with strategic objectives. Supervise, inspire, and mentor a team of creative designers, fostering an environment that encourages out-of-the-box thinking.
Manage timelines, prioritize workflows, and ensure all design assets are produced on time without compromising visual quality. Translate overarching brand and campaign strategies into compelling visual language across diverse channels, including digital media, print, video, physical events, and emerging platforms. Craft persuasive pitch decks, creative treatments, and narrative-driven proposals that clearly communicate campaign vision to key stakeholders.
Utilize visual mockups, moodboards, and narrative frameworks to turn abstract ideas into actionable and marketable concepts. Articulate and pitch creative ideas, visual treatments, and design rationale effectively to team leaders and executive leadership. Incorporate strategic feedback into creative revisions while maintaining the core integrity and impact of the design vision.
Requirements : Min 3 years in creative content, art direction, and social media strategy within the fashion, beauty, or lifestyle sectors. Strong visual aesthetic and storytelling skills; proficient in developing creative treatments, moodboards, and translating brand identity into compelling visuals. Experienced in managing complete photoshoot and video campaign lifecycles, including styling, set design, lighting, photography, and videography.
Proven capability in production budgeting, budget tracking, and cost control across talents, equipment, crews, and locations. Skilled in social media content planning (Instagram Feed, Reels, Stories), calendar management, and analyzing performance metrics and trends. Strong cross-functional collaboration skills (with Marketing, E-commerce, Merchandising, and vendors) and ability to manage multiple projects under tight deadlines.