Consumer & Channel Strategy Lead
Sekilas tentang pekerjaan ini
Consumer & Channel Strategy Lead di Ruangguru bertanggung jawab atas strategi dan kinerja komersial B2C, operasional penjualan, serta dukungan inisiatif B2B. Posisi ini ditujukan bagi kandidat dengan pengalaman 3–5 tahun di bidang Sales, Commercial, Business Development, atau Revenue Operations; lokasi kerja tidak disebutkan.
Tugas utama
- Mendorong pencapaian pendapatan B2C dan aktivitas go-to-market.
- Memimpin kinerja agen penjualan untuk mencapai target penjualan dan konversi.
- Mengelola operasional komersial di tingkat Branch, Regional, dan Territory.
- Menganalisis kinerja bisnis serta meninjau PnL untuk meningkatkan profitabilitas.
- Mengembangkan pelatihan, coaching, dan evaluasi kinerja tim penjualan.
Kualifikasi utama
- Sarjana Bisnis, Manajemen, Marketing, Komunikasi, atau bidang terkait.
- Pengalaman 3–5 tahun di Sales, Commercial, Business Development, atau Revenue Operations.
- Memahami strategi penjualan B2C, produktivitas penjualan, dan pengelolaan insentif.
- Berpengalaman dalam pelatihan, coaching, dan pengembangan kinerja penjualan.
- Mahir menggunakan Google Workspace, Microsoft Office, serta tools pelaporan dan dashboard penjualan.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Ruangguru.
Deskripsi pekerjaan
Job description
- Drive B2C productivity performance including revenue achievement and go-to-market activities.
- Lead and monitor sales agent performance to achieve sales and conversion targets.
- Manage commercial operations across Branch, Regional, and Territory levels.
- Design, evaluate, and optimize racing schemes and sales incentive programs
- Monitor and improve sales quality through scoring systems, chat evaluations, and roleplay assessments.
- Develop and execute learning & development programs for sales teams.
- Conduct regular training, coaching, and performance calibration sessions for sales teams.
- Analyze business performance, identify commercial opportunities, and recommend strategic improvements.
- Support B2B business initiatives and monitor regional B2B performance execution.
- Conduct periodic PnL reviews and provide insights to improve profitability and operational efficiency.
- Collaborate with cross-functional teams including operations, marketing, training, and management to achieve company targets.
- Prepare commercial reports, performance dashboards, and strategic recommendations for management review.
- Ensure alignment between commercial strategy, execution, and business objectives.
Qualifications
- Bachelor’s degree in Business, Management, Marketing, Communication, or related field.
- Minimum 3–5 years of experience in Sales, Commercial, Business Development, or Revenue Operations.
- Experience handling multi-region or territory commercial operations is preferred.
- Strong understanding of B2C sales strategy, sales productivity, and incentive scheme management.
- Experience in training, coaching, and sales performance development.
- Strong analytical skills with experience in performance monitoring and PnL review.
- Familiar with KPI management, sales quality evaluation, and performance scoring systems.
- Excellent leadership, communication, and stakeholder management skills.
- Able to work in a fast-paced and target-driven environment.
- Strong problem-solving and strategic thinking abilities.
- Proficient in Google Workspace, Microsoft Office, and sales reporting/dashboard tools.
- Experience in education, edutech, or service industry is a plus.
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