Senior Associate, Data Scientist Campaign Management
DBS · Jakarta Selatan
Sekilas tentang pekerjaan ini
DBS mencari Senior Associate, Data Scientist Campaign Management untuk memanfaatkan data, analitik, dan pemodelan prediktif guna meningkatkan efektivitas kampanye dan keterlibatan pelanggan. Posisi penuh waktu ini berlokasi di Capital Place Branch, Jakarta Selatan.
Tugas utama
- Mengembangkan segmentasi pelanggan berdasarkan perilaku, demografi, transaksi, dan produk.
- Menganalisis perjalanan pelanggan serta peluang akuisisi, cross-sell, up-sell, retensi, dan reaktivasi.
- Mengelola pelaksanaan kampanye dari awal hingga akhir di berbagai produk dan kanal.
- Membangun dan memantau model prediktif untuk mendukung kampanye.
- Menghasilkan insight untuk strategi bisnis dan pemasaran.
Kualifikasi utama
- S1 Matematika, Statistika, atau Data Science.
- Menguasai Python dan SQL.
- Memahami predictive modeling, segmentasi pelanggan, dan evaluasi kinerja model.
- Mampu menggunakan Power BI atau Tableau.
- Memiliki kemampuan komunikasi dan pengelolaan stakeholder yang baik.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs DBS.
Deskripsi pekerjaan
Position Summary
Data Scientist - Campaign Management
Responsible for leveraging data, analytics, and predictive modeling to improve Campaign effectiveness, Customer engagement, and Business Outcomes. The role supports campaign strategy development by Identifying Target customers, Generating Actionable Insights, and Optimizing Marketing Performance.
Key Responsibilities
Customer Analytics & Segmentation
- Develop customer segmentation frameworks based on behavior, demographics, transaction patterns, and product holdings.
- Identify optimal Campaign channels to maximize revenue and Customer Engagement
- Analyze customer journeys and identify opportunities for Acquisition, Cross-Sell, Up-sell, Retention, and Reactivation Campaigns.
- Generate actionable insights to support business and marketing strategies.
Campaign Planning & Execution
- Manage end-to-end campaign execution across multiple products, channels, and customer segments.
- Translate business requirements into campaign logic, target criteria, and execution plans.
- Prepare campaign schedules and coordinate campaign deployment timelines.
- Ensure campaign activities are executed accurately and within agreed SLAs.
Predictive Modeling
- Build and maintain predictive models such as:
Propensity-to-Buy
Propensity-to-Churn
Next Best Offer (NBO)
Customer Lifetime Value (CLV)
Response/Uplift Models
- Continuously monitor model performance and recommend enhancements.
Education Preference
Bachelor Degrees in : Mathematics, Statistics, Data Science
Programming
Python
SQL
Analytics & Machine Learning
Predictive modeling
Customer segmentation
Classification and regression models
Forecasting models
Recommendation engines
Model performance evaluation
Visualization Tools
Power BI
Tableau
Soft Skills
- Good communication and stakeholder management skills.
- Ability to manage multiple projects and deadlines.
Location
Capital Place Branch
Job
Analytics
Schedule
Regular
Employee Status
Full time