Project Marketing Officer
Blibli · Kota Jakarta Pusat
Sekilas tentang pekerjaan ini
Sebagai Project Marketing Officer di Blibli, Anda memimpin proyek marketing B2B dan program komersial untuk mendukung pertumbuhan bisnis serta keterlibatan pelanggan. Posisi ini berlokasi di Kota Jakarta Pusat dan ditujukan bagi kandidat dengan pengalaman 2–4 tahun di bidang terkait.
Tugas utama
- Menganalisis tren pasar, perilaku pelanggan, dan kinerja bisnis.
- Mengelola proyek marketing B2B dan program aktivasi pelanggan.
- Menyiapkan materi sales enablement, proposal, dan toolkit marketing.
- Merencanakan dan menjalankan kampanye, peluncuran produk, serta acara pelanggan.
- Memantau kinerja kampanye dan menyusun rekomendasi perbaikan.
Kualifikasi utama
- S1 bidang terkait dengan IPK minimal 3,00.
- Pengalaman 2–4 tahun di Project Marketing atau bidang terkait.
- Pengalaman mengelola kampanye, program aktivasi pelanggan, atau proyek komersial lintas fungsi.
- Kemampuan analitis serta mengolah data bisnis menjadi rekomendasi.
- Mahir Microsoft Excel dan PowerPoint; Power BI, Tableau, atau Looker Studio menjadi nilai tambah.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Blibli.
Deskripsi pekerjaan
About the Role
At Blibli, our Commercial team drives business growth by connecting market opportunities with customer needs through strategic marketing initiatives and commercial excellence. We work closely with Sales, Product, and Principal partners to deliver impactful programs that strengthen customer engagement and accelerate business performance.
As a Project Marketing Officer, you will lead end-to-end project marketing initiatives by combining business insights, customer activation, sales enablement, and campaign execution. You will translate market opportunities into actionable programs, manage strategic B2B projects, and collaborate across functions to ensure every initiative delivers measurable business impact and supports sustainable growth.
What You'll Do
- Analyze market trends, customer behavior, and business performance to generate actionable insights that support commercial growth.
- Manage end-to-end B2B marketing projects, including customer activation initiatives such as affiliate programs, microsites, and strategic campaigns.
- Develop sales enablement materials, including sales presentations, product collateral, customer proposals, and marketing toolkits to support business development.
- Plan and execute marketing campaigns, product launches, customer events, and promotional activities in collaboration with Sales, Product, and Principal partners.
- Monitor project and campaign performance through dashboards, reports, and performance metrics, providing recommendations for continuous improvement.
- Collaborate with cross-functional stakeholders to identify business opportunities and improve customer engagement strategies.
- Conduct post-campaign evaluations and provide business recommendations based on performance analysis and customer insights.
- Support strategic commercial initiatives by coordinating project execution, stakeholder alignment, and reporting to ensure business objectives are achieved.
What You'll Bring to the Team
- Bachelor's degree (S1) with a minimum GPA of 3.00 in Marketing, Business Management, Industrial Engineering, Economics, Communication, or related fields.
- Minimum 2–4 years of experience in Project Marketing, Trade Marketing, Business Development, Commercial Excellence, B2B Marketing, or related roles.
- Experience managing marketing campaigns, customer activation programs, or cross-functional commercial projects.
- Strong analytical skills with the ability to translate business data into actionable insights and recommendations.
- Proficient in Microsoft Excel and PowerPoint; experience with Power BI, Tableau, or Looker Studio is an advantage.
- Strong project management, communication, and stakeholder management skills with the ability to coordinate multiple initiatives simultaneously.
- Excellent presentation and storytelling skills to develop impactful sales enablement materials and business proposals.
- Proactive, customer-focused, and results-oriented, with a continuous improvement mindset and the ability to thrive in a fast-paced environment.