Marketing Strategist
PT Akselerasi Bisnis Digital Nusantara · TANGERANG, BANTEN, ID
Sekilas tentang pekerjaan ini
PT Akselerasi Bisnis Digital Nusantara mencari Marketing Strategist untuk merancang dan menjalankan strategi pemasaran, mengelola konten, serta menganalisis kinerja pemasaran. Posisi ini berlokasi di Tangerang, Banten.
Tugas utama
- Merancang dan mengevaluasi strategi pemasaran digital serta offline untuk branding dan lead generation.
- Menyusun kalender pemasaran dan rencana editorial, serta mengelola distribusi konten media sosial.
- Menganalisis inisiatif pemasaran, memantau respons layanan pelanggan, dan menyiapkan laporan KPI bulanan.
- Berkolaborasi dengan tim terkait dan menyiapkan materi pemasaran sesuai kebutuhan perusahaan.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs PT Akselerasi Bisnis Digital Nusantara.
Deskripsi pekerjaan
- Design, develop, and evaluate both digital and offline marketing strategies to enhance branding and lead generation. Collaborate with the Sales, Ads, SEO, and Creative teams to execute the planned marketing strategies, providing guidance and feedback on performance.
- Prepare and update marketing calendars and plans regularly for upcoming activities.
- Develop a monthly editorial content plan for social media and copywriting based on research and evaluation results.
- Manage and distribute content, including overseeing video production shoots and scheduling social media content.
- Measure and analyze the results of ongoing marketing initiatives to provide necessary feedback and insights for optimization.
- Manage and monitor the customer service team’s responses to customer communications.
- Utilize marketing tools (CRM, Google Analytics, Social Media Analytics, and internal dashboards) to track marketing performance.
- Prepare monthly reports based on established KPIs and provide actionable insights.
- Meet with potential clients, when necessary, to provide insights on marketing strategies or address company needs.
- Responsible for preparing marketing collateral as needed by the company.