Marketing Strategist
Sekilas tentang pekerjaan ini
PT Akselerasi Bisnis Digital Nusantara mencari Marketing Strategist untuk merancang dan mengevaluasi strategi pemasaran, mengelola konten, serta menganalisis kinerja kampanye. Posisi ini berlokasi di Indonesia; informasi tentang tingkat pengalaman tidak dicantumkan.
Tugas utama
- Merancang dan mengevaluasi strategi pemasaran digital dan offline.
- Menyusun kalender pemasaran dan rencana editorial konten bulanan.
- Mengelola distribusi konten dan penjadwalan media sosial.
- Menganalisis kinerja inisiatif pemasaran dan menyusun laporan KPI bulanan.
- Memantau respons tim layanan pelanggan terhadap komunikasi pelanggan.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs PT Akselerasi Bisnis Digital Nusantara.
Deskripsi pekerjaan
Key Responsibilities
- Design, develop, and evaluate both digital and offline marketing strategies to enhance branding and lead generation. Collaborate with the Sales, Ads, SEO, and Creative teams to execute the planned marketing strategies, providing guidance and feedback on performance.
- Prepare and update marketing calendars and plans regularly for upcoming activities.
- Develop a monthly editorial content plan for social media and copywriting based on research and evaluation results.
- Manage and distribute content, including overseeing video production shoots and scheduling social media content.
- Measure and analyze the results of ongoing marketing initiatives to provide necessary feedback and insights for optimization.
- Manage and monitor the customer service team’s responses to customer communications.
- Utilize marketing tools (CRM, Google Analytics, Social Media Analytics, and internal dashboards) to track marketing performance.
- Prepare monthly reports based on established KPIs and provide actionable insights.
- Meet with potential clients, when necessary, to provide insights on marketing strategies or address company needs.
- Responsible for preparing marketing collateral as needed by the company.
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