Marketing Comunication Manager (Chinese Brand and Gadget Accesories)
Blibli · Kota Jakarta Barat
Sekilas tentang pekerjaan ini
Blibli mencari Marketing Communication Manager untuk memimpin strategi pemasaran merek Tiongkok dan aksesori gadget, termasuk kampanye, kemitraan, anggaran, dan tim. Posisi ini berlokasi di Jakarta Barat dan ditujukan bagi kandidat berpengalaman sekitar 5 tahun di pemasaran, dengan minimal 3 tahun dalam peran kepemimpinan.
Tugas utama
- Menyusun strategi dan kampanye pemasaran untuk meningkatkan awareness, kunjungan toko, dan penjualan.
- Merencanakan kampanye digital, media sosial, PR, acara, dan aktivasi di toko.
- Mengelola kerja sama dengan prinsipal merek dan anggaran pemasaran bersama.
- Mengawasi anggaran serta mengukur efisiensi pengeluaran dan ROI kampanye.
- Memimpin tim pemasaran, kreatif, dan aktivasi.
Kualifikasi utama
- Sarjana Marketing, Communications, Business Administration, atau bidang terkait.
- Pengalaman pemasaran komunikasi atau retail marketing; disarankan minimal 5 tahun.
- Minimal 3 tahun pengalaman memimpin tim.
- Kemampuan bahasa Inggris lisan dan tulisan yang sangat baik; Mandarin menjadi nilai tambah.
- Pengalaman mengelola prinsipal/vendor dan menjalankan kampanye bersama.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Blibli.
Deskripsi pekerjaan
About the Role
Blibli OMG is part of Blibli Group — a rapidly expanding omnichannel retail company in the gadget and IoT industry. With a growing network of Blibli Stores, Trade-in Stores, and leading brand stores including Hello Store (Apple Authorized Reseller), Samsung, Xiaomi, Oppo, Vivo, and Huawei, we’re redefining how customers discover and experience technology across Indonesia.
As a Marketing Communication Manager (Chinese Brands & Gadget Accessories), you will lead marketing strategies to boost store awareness, foot traffic, and sales for Chinese brands and gadget accessories. You will manage marketing campaigns, build strong partnerships with brand principals, control budgets, and lead the marketing team to achieve business goals.
What You’ll Do
- Developing and executing marketing strategies to drive brand awareness, store traffic, and sales for Chinese brands and gadget accessories.
- Planning integrated campaigns across digital channels, social media, PR, events, and in-store activations.
- Collaborating with brand principals to manage joint marketing plans and secure co-op budget.
- Overseeing marketing budget, tracking spending efficiency, and measuring campaign ROI.
- Leading, mentoring, and directing marketing, creative, and activation teams.
- Coordinating with Visual Merchandising and store operations for consistent in-store promotions.
- Analyzing campaign performance and market trends to optimize future strategies.
- Partnering with internal cross-functional teams to support overall business goals.
What You’ll Bring to the Team
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (An MBA or Master's Degree is a strong advantage).
- Proven experience (recommended 5+ years) as a Marketing Communication or Retail Marketing, preferably in retail, consumer electronics, or tech industries, with at least 3 years in a people leadership role managing high-performing teams.
- Strong leadership, project management skills, and communication, with excellent verbal and written English (fluency in Mandarin is a strong plus).
- Proven track record in principal/vendor management and joint campaign execution.
Why You’ll Love Working Here
At Blibli OMG, growth starts with people — those who take initiative, care deeply about their craft, and support one another to make a meaningful impact. We lead with empathy, create space for fresh ideas to flourish, and turn challenges into shared learning.
If you’re a leader who finds joy in helping others shine while continuing to grow yourself, you’ll feel right at home here!