KOL Specialist
Halodoc · Jakarta Selatan, DKI Jakarta, Indonesia
Sekilas tentang pekerjaan ini
Sebagai KOL Specialist di Halodoc, Anda akan mengelola kampanye dan hubungan dengan KOL untuk mendukung strategi pemasaran. Posisi ini berlokasi di Jakarta Selatan dan ditujukan bagi kandidat dengan pengalaman 1–3 tahun di KOL/Influencer Marketing, Digital Marketing, Social Media, atau bidang terkait.
Tugas utama
- Mencari dan mengevaluasi KOL sesuai tujuan kampanye dan audiens target.
- Mengelola pendekatan, negosiasi, pengarahan, dan hasil kerja KOL.
- Mengoordinasikan serta memantau pelaksanaan kampanye sesuai jadwal dan persyaratan.
- Menganalisis kinerja kampanye KOL dan menyampaikan insight.
- Menjaga hubungan dengan KOL, agensi, mitra, dan tim internal.
Kualifikasi utama
- Sarjana Marketing, Communications, Business, atau bidang terkait.
- Pengalaman 1–3 tahun di KOL/Influencer Marketing, Digital Marketing, atau Social Media.
- Memahami tren media sosial dan influencer marketing.
- Berpengalaman dalam mencari KOL, pendekatan, negosiasi, dan pengelolaan kampanye.
- Mahir Google Sheets/Excel dan alat presentasi.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Halodoc.
Deskripsi pekerjaan
Details of Job Responsibilities : 1. Source and evaluate KOLs/influencers based on campaign objectives and target audience. 2. Manage KOL outreach, negotiation, briefing, and deliverables. 3. Coordinate and monitor KOL campaign execution according to timelines and requirements. 4. Maintain relationships with KOLs, agencies, and external partners. 5.
Monitor and analyze KOL campaign performance and provide insights. 6. Coordinate with internal teams to ensure smooth campaign execution. 7. Maintain KOL database, campaign records, and performance tracking. 8. Support KOL strategy and campaign planning based on performance and trends. Job qualification / Requirements: 1. Bachelor’s degree in Marketing, Communications, Business, or related fields.
2. 1–3 years of experience in KOL/Influencer Marketing, Digital Marketing, Social Media, or related roles. 3. Strong understanding of social media and influencer marketing trends. 4. Experience in KOL sourcing, outreach, negotiation, and campaign management. 5. Strong communication and relationship management skills. 6. Good analytical and project management skills.
7. Able to manage multiple campaigns and stakeholders simultaneously. 8. Detail-oriented, proactive, and able to work independently. 9. Proficient in Google Sheets/Excel and presentation tools. 10. Genuine interest in the healthcare industry, with the ability to translate strategy into empathetic, easy-to-understand content briefs. 11. Fast learner and adaptable in a dynamic work environment.