Head of Marketing Services
Blibli · Kota Jakarta Pusat
Sekilas tentang pekerjaan ini
Head of Marketing Services akan memimpin pertumbuhan merek FAS serta mengembangkan peluang komersial dan layanan pemasaran di Blibli Group. Posisi di Kota Jakarta Pusat ini ditujukan bagi kandidat dengan pengalaman minimal 8 tahun di pemasaran, pengembangan bisnis, strategi komersial, atau bisnis digital.
Tugas utama
- Memperkuat kesadaran merek, positioning, dan kehadiran pasar FAS.
- Menyusun strategi layanan pemasaran, termasuk konten, live commerce, dan affiliate marketing.
- Mengidentifikasi peluang bisnis, layanan baru, dan sumber pendapatan.
- Mengembangkan aset digital FAS, seperti website dan media sosial.
- Membangun serta mengembangkan tim konten, kreatif, live streaming, dan affiliate.
Kualifikasi utama
- Gelar sarjana Marketing, Business, Communications, atau bidang terkait.
- Pengalaman minimal 8 tahun di pemasaran, pengembangan bisnis, strategi komersial, atau bisnis digital.
- Pengalaman membangun merek, mengembangkan bisnis, atau meluncurkan produk dan layanan baru.
- Memahami digital marketing, social commerce, live streaming, ekosistem konten, dan affiliate marketing.
- Berpengalaman mengelola P&L, target pendapatan, atau metrik kinerja komersial.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Blibli.
Deskripsi pekerjaan
About the Role
Fulfilment At Speed (FAS) is part of Blibli Group — an integrated enabler company that powers fulfillment, logistics, and supply chain solutions across Indonesia's omnichannel ecosystem. As FAS continues to grow, we're building a stronger market presence and expanding our service offerings to become the preferred business partner for brands, retailers, and enterprises.
As Head of Marketing Services, you will lead the growth of FAS as a brand while developing new commercial opportunities across marketing-related services. This role combines brand building, business development, strategic marketing, and service innovation. You will oversee initiatives spanning brand development, digital presence, content production, affiliate and live commerce programs, and client-facing marketing solutions.
Beyond marketing execution, you will serve as a strategic advisor to business leaders, identifying market opportunities, developing new revenue streams, and helping shape the future direction of the Marketing Services business unit.
What You'll Do
- Build and strengthen FAS brand awareness, positioning, and market presence across digital and offline channels.
- Develop and execute the overall marketing services strategy, including content, live commerce, affiliate marketing, and brand solutions.
- Identify new business opportunities, service offerings, and revenue streams to accelerate business growth.
- Lead the development of FAS digital assets, including website, social media presence, thought leadership, and brand identity.
- Partner closely with Commercial, Business Development, Operations, and Product teams to align marketing initiatives with business objectives.
- Drive demand generation and pipeline growth through integrated marketing programs and strategic partnerships.
- Provide market insights, competitive intelligence, and strategic recommendations to leadership teams.
- Build, coach, and develop a high-performing team across content, creative, live streaming, and affiliate functions.
- Represent FAS externally with clients, partners, platforms, and industry stakeholders.
What You'll Bring to the Team
- Bachelor's degree in Marketing, Business, Communications, or related field. Master's degree is a plus.
- Minimum 8 years of experience across marketing, business development, commercial strategy, or digital business functions.
- Proven experience building brands, growing businesses, or launching new products/services.
- Strong understanding of digital marketing, social commerce, live streaming, content ecosystems, and affiliate marketing.
- Experience managing P&L, revenue targets, or commercial performance metrics.
- Ability to think strategically while remaining hands-on in execution.
- Strong stakeholder management, presentation, and influencing skills.
- Entrepreneurial mindset with a passion for identifying opportunities and turning ideas into scalable businesses.
- Experience working with e-commerce, retail, technology, marketing agencies, or digital platforms is highly preferred.
Why You'll Love Working Here
This is not a traditional marketing role. You'll have the opportunity to build a growing business, shape a brand, launch new services, and influence strategic decisions across the organization. If you're excited by the challenge of combining marketing, business development, and innovation to create something meaningful, this role offers the platform to make a lasting impact as we continue growth — transforming together.