Funnel & Market Planning Analyst
Tower Bersama Infrastructure · DKI JAKARTA
Sekilas tentang pekerjaan ini
Funnel & Market Planning Analyst di Tower Bersama Infrastructure bertanggung jawab menganalisis pasar dan funnel serta mendukung perencanaan komersial. Posisi ini berlokasi di DKI Jakarta dan ditujukan bagi kandidat dengan pengalaman 2–3 tahun di bidang terkait.
Tugas utama
- Meneliti pasar dan mengidentifikasi peluang ekspansi serta akuisisi pelanggan.
- Menganalisis ukuran pasar, daya beli, penetrasi broadband, dan persaingan.
- Menganalisis konversi funnel hingga RFS di setiap tahap.
- Menyelaraskan peluang pasar dengan ketersediaan jaringan dan penetrasi penjualan.
- Merekomendasikan strategi untuk meningkatkan pangsa pasar dan kinerja bisnis.
Kualifikasi utama
- S1 Business Management, Marketing, Economics, Statistics, Industrial Engineering, atau Tellecomunication.
- Pengalaman 2–3 tahun di riset pasar, perencanaan bisnis atau penjualan, analisis komersial, atau Business Intelligence.
- Pengalaman di industri ISP, telekomunikasi, FMCG, atau teknologi menjadi nilai tambah.
- Pengalaman analisis sales funnel, market mapping, dan competitor benchmarking menjadi nilai tambah.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Tower Bersama Infrastructure.
Deskripsi pekerjaan
Responsibilities
- Conduct market research to identify potential areas for business expansion and customer acquisition.
- Analyze market size, population, household density, purchasing power, and broadband penetration.
- Identify market opportunities based on regional potential and competitive landscape.
- Conduct competitor benchmarking, including pricing, packages, coverage, promotions, and market positioning.
- Analyze funnel conversion rates to RFS at each stage.
- Provide strategic recommendations to improve market share and business performance.
- Coordinate with Area Coordinator, Network Planning and Project Implementation to ensure funnel delivery to RFS
- Ensure alignment between market opportunities, network availability, and sales penetration.
- Support the development and evaluation of commercial programs and sales acceleration initiatives.
Qualifications
- Bachelor's degree (S1) in Business Management, Marketing, Economics, Statistics, Industrial Engineering, Tellecomunication
- Minimum 2–3 years of experience in Market Research, Business Planning, Sales Planning, Commercial Analysis, or Business Intelligence.
- Experience in the ISP, telecommunications, FMCG, or technology industry is preferred.
- Experience in sales funnel analysis, market mapping, and competitor benchmarking is an advantage.
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