Fullstack Digital Marketing Manager
IBMC · Mengwi, Indonesia
Sekilas tentang pekerjaan ini
IBMC membantu sebuah agensi pemasaran internasional merekrut Fullstack Digital Marketing Manager untuk memimpin tim Growth Marketing dan strategi pemasaran full-funnel bagi klien internasional. Posisi ini ditujukan bagi profesional berpengalaman minimal lima tahun, dengan skema kerja hybrid di Jakarta atau Bali.
Tugas utama
- Memimpin dan membina tim Performance Ads, CRM, dan SEO.
- Menyusun strategi pemasaran full-funnel lintas kanal.
- Mengawasi kampanye iklan, optimasi anggaran, ROI, dan CAC.
- Mengarahkan customer journey, otomatisasi, serta segmentasi CRM.
- Mengelola pelaporan dan mengubah data menjadi wawasan pertumbuhan.
Kualifikasi utama
- Minimal lima tahun pengalaman digital marketing.
- Minimal dua tahun pengalaman memimpin atau mengelola tim.
- Berpengalaman menangani Performance Ads, CRM, dan SEO.
- Menguasai GA4, Meta Ads Manager, SEMrush/Ahrefs, dan alat otomatisasi CRM.
- Bahasa Inggris profesional serta bersedia bekerja hybrid di Jakarta atau Bali.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs IBMC.
Deskripsi pekerjaan
IBMC is a Business Management Consulting firm that connects global companies with top-tier talent. We are currently assisting our sister company a high-growth international marketing agency specializing in the financial services, fintech, and proprietary trading sectors in hiring a strategic Fullstack Digital Marketing Manager. Our agency serves 100% international clients, delivering performance-driven growth on a global scale.
We are looking for a powerhouse Fullstack Digital Marketing Manager to lead our Growth Marketing team. In this pivotal role, you will oversee specialists across Performance Ads, CRM, and SEO, driving integrated full-funnel strategies. You are not just a manager but a growth architect who understands how to bridge the gap between paid media, organic search, and lifecycle retention to maximize ROI and lower CAC.
Key Responsibilities
- Team Leadership: Mentor and manage a high-performing team of specialists (Ads, CRM, SEO), fostering a collaborative and results-oriented environment.
- Full-Funnel Strategy: Develop and execute integrated digital marketing strategies across Meta, Google Ads, Email/CRM journeys, and SEO content frameworks.
- Performance Oversight: Direct the Performance Ads team in campaign architecture, high-budget optimization, and rigorous tracking to ensure maximum ROI and efficient CAC.
- Lifecycle Marketing: Guide the CRM specialist in building sophisticated customer journeys, automation workflows, and advanced segmentation.
- Data-Driven Reporting: Own the digital marketing reporting process, translating complex multi-channel data into actionable growth insights for stakeholders.
- Budget & Media Planning: Manage significant digital marketing budgets across all platforms, ensuring optimal allocation and performance.
- Creative Collaboration: Lead the development of high-impact creative briefs, partnering with design and video teams to produce performance-first assets.
- Cross-Functional Alignment: Collaborate with Web Development, Sales, Media, and PR teams to ensure a unified and cohesive brand presence.
Requirements
- Experience: Minimum 5 years in digital marketing, with at least 2 years in a leadership or managerial role.
- Core Expertise: Proven track record in hands-on execution and management of Performance Ads (Meta/Google), CRM (Klaviyo/Mailchimp), and SEO.
- Industry Background: Previous experience in a fast-paced agency environment, ideally with exposure to Fintech, Proprietary Trading, or Financial Services.
- Technical Proficiency: Mastery of Google Analytics (GA4), Meta Ads Manager, SEMrush/Ahrefs, and CRM automation tools.
- Analytical Mindset: Strong ability to manage budgets, analyze market trends, and deliver measurable growth targets.
- Language: Professional-level English (written and verbal) for international team and client collaboration.
- Location: Willing to work in a Hybrid setup in Jakarta or Bali.
Benefits
- Competitive Salary: Premium package aligned with senior management experience.
- Global Exposure: Direct impact on high-scale international brands in the financial sector.
- Professional Growth: Opportunity for rapid career advancement within a dynamic agency group.
- Business Travel: Opportunities for international networking and market visits.