Community Engagement Officer - Sumatra
Indosat Ooredoo Hutchison · Indonesia
Sekilas tentang pekerjaan ini
Indosat Ooredoo Hutchison mencari Community Engagement Officer - Sumatra di Indonesia untuk membangun hubungan komunitas dan menjalankan kegiatan lapangan yang mendukung akuisisi pelanggan FTTH dan FWA. Posisi ini ditujukan bagi kandidat dengan pengalaman 3–5 tahun di community engagement, field marketing, aktivasi, kemitraan, atau bidang terkait.
Tugas utama
- Memetakan dan memprioritaskan komunitas perumahan berdasarkan potensi pasar dan ketersediaan layanan.
- Membangun hubungan dengan pemimpin komunitas, pengelola properti, dan pemangku kepentingan lokal.
- Merencanakan aktivasi lapangan, demonstrasi produk, dan kegiatan promosi.
- Mengembangkan program referral dan menghasilkan prospek bersama Circle Sales.
- Memantau partisipasi, prospek berkualitas, kinerja referral, dan konversi pelanggan.
Kualifikasi utama
- Sarjana Marketing, Communications, Business, Public Relations, atau bidang terkait.
- Pengalaman 3–5 tahun di community engagement, field marketing, aktivasi, kemitraan, atau bidang terkait.
- Mampu membangun hubungan dengan pemimpin komunitas, pengelola properti, dan mitra lokal.
- Berpengalaman merencanakan acara, demonstrasi produk, dan program referral atau lead generation.
- Mampu memantau kinerja kegiatan dan menyiapkan laporan dasar.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Indosat Ooredoo Hutchison.
Deskripsi pekerjaan
Role Purpose
To develop local community relationships and lead community-based on-ground engagement activities that increase Home Business awareness, generate qualified leads, and support subscriber acquisition across FTTH and FWA. The role builds partnerships with residential communities and local stakeholders, drives product education and referral initiatives, and works closely with Circle Sales to convert community engagement into measurable business outcomes.
Scope of Work (SOW)
- Community Mapping & Prioritization — Identify and prioritize residential communities, housing complexes, property managers, resident associations, and local stakeholders based on Home Business market potential and service availability.
- Community Relationship Management — Build and maintain relationships with community leaders, residential management, property developers, and other relevant stakeholders to strengthen market access and engagement.
- On-Ground Activation & Engagement — Plan and execute community-based activations, resident gatherings, door-to-door engagement, product demonstrations, and promotional activities to increase product awareness and consideration.
- Product Education & Consumer Engagement — Communicate the benefits and suitability of FTTH and FWA to residents, helping them understand product options, service availability, and the registration process.
- Lead Generation & Referral Programmes — Develop community-driven lead generation initiatives, referral programmes, and local engagement activities in coordination with Circle Sales to support subscriber acquisition.
- Partnership Development — Establish mutually beneficial partnerships with residential communities, property management, and relevant local organizations to create sustainable acquisition channels.
- Performance Monitoring & Improvement — Track activation results, community participation, qualified leads, referral performance, and subscriber conversion; use insights to improve engagement effectiveness.
Requirements
Education and experience
- Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
- Minimum 3–5 years of experience in community engagement, field marketing, event activation, partnership development, sales activation, or a related role.
- Experience in telecommunications, property, FMCG, or consumer services is an advantage.
- Experience managing field teams, activation partners, or community stakeholders is preferred.
Functional competencies
- Strong understanding of community engagement and on-ground activation.
- Ability to build relationships with community leaders, property management, and local partners.
- Experience planning events, product demonstrations, and referral or lead-generation programmes.
- Understanding of lead qualification, sales handover, and conversion tracking.
- Ability to monitor activity performance and prepare basic reports.
Behavioural competencies
- Strong interpersonal and relationship-building skills.
- Persuasive communication and presentation skills.
- Proactive, hands-on execution and problem-solving.
- Commercial orientation and results-driven mindset.
- Strong coordination skills and adaptability to field-based work.