Chief Marketing Officer (CMO)
IBMC · Mengwi, Indonesia
Sekilas tentang pekerjaan ini
IBMC mencari Chief Marketing Officer untuk memimpin strategi pemasaran, penjualan, pertumbuhan, dan pendapatan grup fintech yang melayani klien institusional global. Posisi senior ini berlokasi di Mengwi, Indonesia; pengalaman kepemimpinan minimal lima tahun di fintech, SaaS, atau layanan keuangan diperlukan.
Tugas utama
- Menetapkan dan menjalankan strategi go-to-market serta pendapatan global seluruh lini bisnis.
- Membangun organisasi penjualan terpadu untuk klien institusional.
- Memimpin strategi pemasaran full-funnel dan pengembangan merek global.
- Memimpin kesepakatan strategis dan negosiasi bernilai tinggi.
- Mengembangkan kemitraan strategis serta memimpin tim marketing, sales, dan growth.
Kualifikasi utama
- Minimal lima tahun sebagai pemimpin CRO, CMO, atau VP of Sales/Marketing di fintech, SaaS, atau layanan keuangan.
- Pengalaman membangun dan mengembangkan tim penjualan dan pemasaran terpadu.
- Keahlian dalam penjualan enterprise B2B dan pemasaran produk B2C.
- Rekam jejak menegosiasikan kesepakatan institusional besar dan kompleks.
- Pengalaman bekerja di Bali atau bersedia pindah ke Bali diutamakan.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs IBMC.
Deskripsi pekerjaan
Our client is a fast-growing fintech holding group delivering cutting-edge trading technology and data infrastructure to global institutional clients. The company powers a portfolio of ventures across the B2B and B2C spectrum from custom trading platforms to high-performance SaaS products and financial analytics tools.
The Chief Marketing Officer (CMO) is responsible for developing and executing the company’s global go-to-market and revenue strategy. You will lead the marketing, sales, and growth functions across the entire ecosystem aligning brand, messaging, sales execution, and customer success into a high-performing commercial engine. This role requires deep experience in both B2B and B2C marketing, a strategic mindset, and a strong grasp of financial industry client expectations.
Key Responsibilities
- Commercial & Revenue Leadership
- Own and execute the global go-to-market and revenue strategy across all business lines.
- Build and scale an integrated sales organization targeting institutional clients (hedge funds, brokers, prop firms, financial service providers).
- Define and manage revenue forecasting, pipeline management, CAC/LTV models, and growth KPIs across ventures.
- Personally lead enterprise and strategic deals, including long sales cycles, contract structuring, and high-value negotiations.
- Establish pricing, packaging, and monetization frameworks for SaaS, enterprise services, and licensing models.
- Marketing & Brand Strategy
- Develop and protect a premium global brand aligned with institutional trust, performance, and technological excellence.
- Own end-to-end full-funnel marketing strategy: awareness, demand generation, conversion, retention, and expansion.
- Lead digital, content, performance, product, and brand marketing initiatives across B2B and B2C channels.
- Oversee the creation of high-impact narratives, thought leadership, and sales collateral that simplify complex financial technology.
- Ensure consistent messaging across all products, regions, and customer segments.
- Product & Growth Marketing
- Lead product marketing for new launches and existing products, including positioning, ICP definition, and value articulation.
- Partner closely with Product, Engineering, and Data teams to align market demand with roadmap priorities.
- Drive adoption, usage, and retention strategies across SaaS and B2C products.
- Implement data-driven experimentation frameworks to continuously optimize acquisition and conversion.
- Partnerships & Ecosystem Development
- Build and manage strategic partnerships, including channel partners, co-marketing agreements, integrations, and licensing deals.
- Develop alliances with technology providers, brokers, liquidity providers, and fintech platforms.
- Identify new distribution channels and ecosystem opportunities that accelerate scale.
- Leadership, Governance & Collaboration
- Build, mentor, and lead high-performing marketing, sales, and growth teams across regions.
- Define team structure, hiring plans, performance metrics, and incentive models.
- Collaborate closely with the Office of CEOs and executive team on company strategy, fundraising narratives, and investor materials.
- Represent the company externally with clients, partners, and at industry events
KPI
- Revenue growth and market expansion across all ventures
- Enterprise deal velocity, win rate, and average contract value
- Brand positioning and credibility within institutional finance
- Sales and marketing efficiency (CAC, pipeline quality, conversion rates)
- Successful product launches and adoption metrics
Requirements
- Minimum 5 years in a leadership role as a CRO, CMO, or VP of Sales/Marketing in fintech, SaaS, or a financial services-oriented company.
- Demonstrated experience in building and scaling integrated sales and marketing teams.
- Expertise in both B2B enterprise sales and B2C product marketing, preferably in a tech or finance environment.
- Proven track record in negotiating large, complex institutional deals.
- Strategic thinker with operational execution strengths and strong stakeholder management skills.
- Experience working in or willingness to relocate to Bali is preferred.
Benefits
- Competitive salary and benefits package.
- Work visa sponsorship for the successful candidate.
- The opportunity to live and work in one of the world's most desirable locations.
- A pivotal role in the growth and success of a dynamic fintech group.
- Profit sharing and performance-based incentives.
- Collaborative and supportive work environment where your ideas are valued.
- Opportunities for professional development and career advancement.