[2 Months Contract] Brand Marketing Strategy
Sekilas tentang pekerjaan ini
Ruangguru membuka posisi Brand Marketing Strategy dengan kontrak 2 bulan untuk mendukung strategi dan kampanye lifelong learning melalui riset pasar, analisis pesaing, dan koordinasi lintas fungsi. Posisi ini ditujukan bagi kandidat dengan pengalaman minimal 1 tahun di bidang strategi, pemasaran, atau operasional; fresh graduate juga dipersilakan melamar.
Tugas utama
- Menganalisis pesaing dan merekomendasikan penerapan insight untuk kampanye lifelong learning
- Mendukung riset pasar, mulai dari penentuan tujuan hingga rekomendasi
- Menjembatani produk lifelong learning dengan nilai yang dibutuhkan pelanggan
- Mengoordinasikan pelaksanaan kampanye pemasaran bersama tim lintas fungsi
- Meninjau inisiatif dan mengukur keberhasilan kampanye bersama tim lintas fungsi
Kualifikasi utama
- Pengalaman minimal 1 tahun di bidang strategi, pemasaran, atau operasional; fresh graduate dipersilakan
- Gelar sarjana di bidang pemasaran, bisnis, ekonomi, atau komunikasi
- Kemampuan komunikasi lisan dan tulisan yang kuat
- Mampu menggunakan pendekatan berbasis data untuk mengidentifikasi peluang, tren, dan hambatan
- Mampu mengelola beberapa proyek dan bekerja dengan tenggat ketat
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Ruangguru.
Deskripsi pekerjaan
Job description
- Develop competitive analysis based on understanding of each competitor’s strengths and weaknesses and recommend how insights can be applied to lifelong learning campaign
- Support lifelong learning market research process, which includes defining market research goals, assisting in questionnaire development, executing market research plan, summarizing the result and coming up with actionable recommendations
- Be the bridge between product and customers - have a deep knowledge of our lifelong learning product and how it can translate into values for customers
- Contribute to the preparation and coordinate with cross-functional team to execute of the lifelong learning marketing campaign according to our vision
- Conduct regular product and marketing reviews with cross-functional teams to review lifelong learning initiatives
- Actively connect with relevant cross functional teams to measure the success of various lifelong learning marketing campaigns.
Qualifications
- 1+ years experience in strategy, marketing or operational roles, preferably in a ‘startup’ environment (Fresh graduates are welcome to apply)
- Bachelor's degree related to marketing, business, economics, or communications
- Former product marketing / brand / marketing strategy experience preferred
- Outstanding verbal and written communication skills
- Data driven approach to identify opportunities/trends and be aware of issues/barriers
- Drive development of messaging and creative
- A history (and preference) of being both strategic and execution-oriented
- Serious attention to detail and commitment to excellence
- Proactive, energetic and relentless in the pursuit of moving the needle
- A hunger to beat the competition
- Ability to work on a fast-paced and high-performing team environment
- Solid follow-up skill and ability to take initiative and be proactive
- Ability to direct multiple projects, to work flexible hours, and under tight deadlines
- Curious by nature and high willingness to learn independently
Lowongan ini diambil dari situs karier resmi Ruangguru. Lokr tidak memproses lamaran: kamu melamar langsung di situs perusahaan, dan info terbaru tentang lowongan ini ada di sana.