Trade Marketing SPV
Madame Gie · JAKARTA BARAT, DKI JAKARTA, ID
Sekilas tentang pekerjaan ini
Trade Marketing SPV di Madame Gie bertanggung jawab mengembangkan strategi trade marketing dan mendorong kinerja kanal Modern Trade, General Trade, serta E-Commerce. Posisi ini berlokasi di Jakarta Barat, DKI Jakarta.
Tugas utama
- Mengembangkan strategi trade marketing untuk target penjualan, pangsa pasar, dan pertumbuhan kanal
- Merencanakan dan mengevaluasi promosi, merchandising, materi POP, dan aktivasi toko
- Memimpin pelaksanaan kegiatan trade marketing di tingkat toko
- Memantau kinerja penjualan, ROI promosi, tren pasar, dan aktivitas pesaing
- Mengelola anggaran, kalender promosi, kunjungan pasar, dan laporan kinerja
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Madame Gie.
Deskripsi pekerjaan
- Develop and execute trade marketing strategies to achieve sales, market share, and channel growth targets.
- Plan, implement, and evaluate trade promotions, merchandising programs, POP materials, and in-store activations across Modern Trade, General Trade, and E-Commerce channels.
- Lead and supervise trade marketing activities to ensure excellent execution at the store level.
- Monitor sales performance, trade promotion ROI, market trends, and competitor activities to optimize business performance.
- Collaborate with Sales, Brand Marketing, Supply Chain, Finance, and distributors to ensure smooth product launches and promotional execution.
- Manage trade marketing budgets, promotional calendars, and channel investment effectively.
- Conduct regular market visits to evaluate planogram compliance, product availability, pricing, and merchandising standards.
- Prepare periodic reports, analyze business performance, and provide strategic recommendations to management.