TikTok Shop by Tokopedia - Marketing Specialist, Semi-Consignment - Indonesia
TikTok Shop by Tokopedia · Jakarta, Indonesia
Sekilas tentang pekerjaan ini
TikTok Shop by Tokopedia mencari Marketing Specialist untuk tim Semi-Consignment di Jakarta, Indonesia. Posisi ini cocok bagi profesional berpengalaman dalam pemasaran To B atau pertumbuhan merchant, dan bertugas mengembangkan strategi pemasaran lokal untuk membantu UMKM memperoleh, mengaktifkan, dan mengembangkan merchant di platform.
Tugas utama
- Menyusun strategi pemasaran To B untuk akuisisi dan retensi UMKM Indonesia.
- Merancang kampanye, konten komunikasi, dan inisiatif pertumbuhan merchant.
- Berkolaborasi lintas fungsi untuk mengoptimalkan funnel pertumbuhan merchant.
- Memimpin acara rekrutmen merchant, seminar, kampanye online, dan program kemitraan.
- Menganalisis kinerja program dan membangun kemitraan ekosistem lokal.
Kualifikasi utama
- Gelar Sarjana atau lebih tinggi; diutamakan bidang terkait.
- Pengalaman dalam pemasaran To B, pertumbuhan merchant, platform, atau kemitraan.
- Memahami akuisisi dan konversi B2B, dengan pengalaman proyek end-to-end.
- Keterampilan analitis, kolaborasi lintas fungsi, dan manajemen proyek yang kuat.
- Fasih berbahasa Indonesia dan Inggris untuk pekerjaan dan komunikasi bisnis.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs TikTok Shop by Tokopedia.
Deskripsi pekerjaan
About the team
We are the Indonesia TikTok Shop by Tokopedia Semi-Consignment team, committed to helping small and medium-sized sellers without extensive e-commerce operation capabilities better succeed on TikTok Shop through operational actions such as managing subsidies, creator matchmaking, and ads.
About the role
We are looking for a talented To B Marketing Operations professional with a global mindset, strong merchant growth thinking, and deep local market insight to join our Indonesia Semi-Consignment business team. In this role, you will play a key part in driving B2B merchant growth in the Indonesia market. You will be responsible for developing and executing localized marketing strategies across merchant acquisition, merchant education, ecosystem partnerships, go-to-market campaigns, and content communication—helping high-quality merchants understand the platform value proposition, join the platform, and grow successfully.
Responsibilities
- Develop and execute To B marketing strategies and programs for the Indonesian SMEs, supporting merchant acquisition, activation, conversion, and retention;
- Design merchant-facing marketing campaigns, communication content, and growth initiatives based on business goals, merchant needs, and market dynamics;
- Partner closely with cross-functional teams including business development, sales, operations, and product to optimize the merchant growth funnel and improve acquisition and conversion performance;
- Lead the planning and execution of projects such as merchant recruitment events, industry seminars, online campaigns, merchant success storytelling, content marketing, and channel partnership programs;
- Build and manage local ecosystem partnerships in Indonesia, including industry associations, service providers, agencies, media, and other business partners;
- Analyze campaign and program performance through data tracking and post-project reviews, continuously improving marketing ROI and building repeatable growth playbooks for the Indonesia market;
- Stay up to date on trends in Indonesian e-commerce, cross-border business, platform growth, and B2B marketing, and provide insights to support business strategy.
Minimum Qualifications
- Bachelor’s degree or above, preferably in Marketing, Communications, E-commerce, International Business, or related fields;
- Solid experience in To B marketing, merchant growth, platform growth, ecosystem partnership, or commercial marketing;
- Strong understanding of B2B user acquisition and conversion logic, with end-to-end project experience from strategy to execution;
- Strong cross-functional collaboration skills, project management capabilities, and a results-driven mindset;
- Strong analytical skills, with the ability to identify problems through data and drive strategy optimization;
- Prior understanding of the Indonesia market, local merchant ecosystem, or Southeast Asia expansion business is preferred;
- Fluent Indonesian and English (required), which can be used as languages for daily work and external business communication.
Preferred Qualifications
- Experience working in or with the Indonesia market;
- Experience in e-commerce platforms, cross-border business, merchant operations, or channel marketing;
- Proven success in building market programs or driving business growth from 0 to 1.