Performance Marketing Associate
Cermati · Central Jakarta, Jakarta, id
Sekilas tentang pekerjaan ini
Cermati mencari Performance Marketing Associate untuk mengelola kampanye berbayar, media buying, anggaran, dan analisis kinerja guna mendukung akuisisi pelanggan. Posisi ini ditujukan bagi kandidat berpengalaman minimal 6 tahun dan berlokasi di Jakarta Pusat.
Tugas utama
- Mengelola dan mengoptimalkan kampanye pemasaran berbayar di berbagai platform.
- Merancang strategi media buying untuk akuisisi pelanggan dan pertumbuhan bisnis.
- Mengelola anggaran pemasaran serta menyiapkan laporan pemantauan mingguan.
- Menganalisis data, segmentasi pelanggan, dan penargetan audiens bersama tim Data.
- Melakukan A/B testing dan memantau akurasi data kampanye.
Kualifikasi utama
- Pengalaman minimal 6 tahun di Performance Marketing.
- Pengalaman media buying dan optimasi di Google, Meta, TikTok, dan Programmatic.
- Sertifikasi Google AdWords atau Meta advertising.
- Gelar sarjana, diutamakan bidang kuantitatif seperti Computer Science atau Statistics.
- Kemampuan analisis dan pelaporan menggunakan Excel, Google Sheets, SQL, Appsflyer, dan Firebase.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Cermati.
Deskripsi pekerjaan
Manage and optimize digital marketing campaigns across various platforms, including Google Lead, direct, and develop the Digital Performance team in managing all Paid Marketing Channels at Cermati Fintech Group. Design, implement, and evaluate media buying and paid marketing strategies to support customer acquisition and growth. Manage the digital marketing budget with afocus on cost efficiency, ROI, and achieving business targets, while being accountable to the finance team and preparing weekly budget monitoring reports.
Collaborate with the Marketing, CRM, Product, and IT teams to ensure a seamless customer journey from paid ads to Cermati Fintech Group's acquisition channels. Conduct data analysis, customer segmentation, and audience targeting optimization together with the Data team to improve campaign effectiveness. Perform routine A/B testing to identify the most effective approaches for enhancing campaign performance.
Monitor data accuracy, identify, and reduce discrepancies from monitoring tools such as Appsflyer, Firebase, and CRM Data Bl. Maintain active communication with internal stakeholders, including business teams, to report results, address challenges, and ensure targets are met. Explore and establish new partnerships with paid media platforms beyond Google, Meta, TikTok, and X to expand customer acquisition channels.
6+years of experiences in Performance Marketing roles driving media buying and optimisation on Google, Meta, Tiktok dan Programmatic platforms. Certified Google ad words or Meta advertising A bachelor's degree from reputable universities, preferably from quantitative analytical discipline (Computer Science/Engineering/Mathematics/Statistics) A result-driven and independent thinker with superior numerical skills Excellent data analysis and reporting skills using Excel, Google Sheets, SQL, or other data processing tools and marketing advertisement using Appsflyer and Firebase Eager to work in a creative and collaborative environment.