Online Marketing Manager
Electrum · South Jakarta, DKI Jakarta, Indonesia
Sekilas tentang pekerjaan ini
Electrum mencari Online Marketing Manager untuk memperkuat kehadiran merek, engagement, dan konversi melalui strategi media sosial serta kanal digital. Posisi ini berlokasi di Jakarta Selatan, DKI Jakarta, dan ditujukan bagi kandidat dengan pengalaman 4–7 tahun di pemasaran media sosial, kampanye digital, atau pertumbuhan komunitas.
Tugas utama
- Mengembangkan strategi media sosial di Instagram, TikTok, YouTube, dan platform lain.
- Memimpin perencanaan serta produksi konten sesuai posisi merek dan tujuan kampanye.
- Mengelola kreator, influencer, komunitas digital, dan kemitraan konten.
- Mengoptimalkan konten serta kampanye berbayar berdasarkan analitik dan konversi.
- Melacak KPI dan menyusun laporan performa bulanan serta per kampanye.
Kualifikasi utama
- Gelar sarjana Marketing, Communications, Business, atau bidang terkait.
- Pengalaman 4–7 tahun di pemasaran media sosial, kampanye digital, atau pertumbuhan komunitas.
- Memahami algoritma, perilaku audiens, dan format konten Instagram serta TikTok.
- Berpengalaman membangun visibilitas merek dan mendorong engagement terukur.
- Mampu menganalisis data serta menggunakan alat analitik media sosial dan performa.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Electrum.
Deskripsi pekerjaan
About the Role
Electrum is accelerating the adoption of electric mobility in Indonesia. We are looking for an Online Marketing Manager specializing in social media strategy to grow brand presence, engagement, and conversions across digital channels. You will lead content direction, creator partnerships, and performance tracking to scale our audience and drive measurable business outcomes.
This role combines creativity, data-driven execution, and strong understanding of online culture.
What You Will Do
- Develop and execute social media strategy across Instagram, TikTok, YouTube, and other relevant platforms.
- Lead online content planning and production, ensuring alignment with brand positioning and campaign objectives.
- Grow and engage digital communities through storytelling, interactive formats, and timely content.
- Work closely with influencers, online talents, and content creators to expand reach and relevance.
- Monitor content performance and optimize based on analytics, traffic, and conversion insights.
- Manage paid social campaigns and performance marketing to drive awareness and lead generation.
- Collaborate with Product, Sales, and Branding teams to ensure cohesive messaging across channels.
- Stay ahead of social media trends, platform updates, and best practices to ensure high impact.
- Manage digital content calendar, community moderation, and crisis response when needed.
- Track KPIs and deliver performance reports to leadership on a monthly and campaign basis.
What You Bring
- Bachelor’s degree in Marketing, Communications, Business, or related fields.
- 4–7 years of experience in social media marketing, digital campaigns, or online community growth.
- Strong understanding of platform algorithms, audience behavior, and content formats across Instagram and TikTok.
- Proven track record in building brand visibility and driving measurable engagement.
- Experience with influencer marketing, digital creators, or entertainment ecosystem.
- Analytical capability with hands-on experience using social media analytics and performance tools.
- Strong project management, copywriting, and communication skills.
- Creative mindset with strong visual and storytelling sense.
- Bonus Qualifications
- Experience in consumer tech, automotive, or lifestyle brands.
- Familiar with paid ads management (Facebook Ads Manager, TikTok Ads Manager).
- Knowledge of SEO, CRM, or omnichannel marketing strategy.
- Has strong network with creators, agencies, and content production partners.