KOL Supervisor
Sociolla · Indonesia
Sekilas tentang pekerjaan ini
KOL Supervisor di Sociolla memimpin tim dan mengelola strategi serta kampanye influencer marketing. Posisi ini ditujukan bagi kandidat berpengalaman memimpin tim KOL; lokasi yang tercantum adalah Indonesia.
Tugas utama
- Memimpin tim KOL dan memastikan kampanye berjalan dari perencanaan hingga pelaporan.
- Menyusun strategi KOL sesuai tujuan brand dan pemasaran.
- Membangun kemitraan dengan KOL, agensi, dan komunitas.
- Memantau kinerja kampanye serta menganalisis hasil dan menyusun laporan.
- Membimbing anggota junior dan berkoordinasi dengan tim internal.
Kualifikasi utama
- S1 Marketing, Communication, Business, atau bidang terkait.
- Pengalaman 2–3 tahun memimpin tim KOL dan menangani influencer marketing.
- Berpengalaman mengelola kampanye KOL dengan influencer nano hingga mega.
- Memiliki kemampuan kepemimpinan, manajemen proyek, dan analisis KPI.
- Mahir berbahasa Inggris lisan dan tulisan.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Sociolla.
Deskripsi pekerjaan
Requirements
- Bachelor's degree (S1) in Marketing, Communication, Business, or a related field.
- Minimum 2–3 years of experience in leading the KOL team with the ability in influencer marketing, preferably in e-commerce, beauty/lifestyle brand, or agency.
- Proven experience managing KOL campaigns and working with influencers at various levels (nano to mega).
- Strong leadership and project management skills, with the ability to manage a team and multiple projects.
- Analytical mindset with experience in tracking KPIs and using performance data to guide campaign improvements.
- Excellent negotiation, communication, and relationship-building skills.
- Proficient in English (written & spoken).
Job Descriptions
- Lead and manage the KOL team to ensure smooth execution of influencer marketing campaigns from planning to reporting.
- Develop and oversee strategic KOL plans that align with brand goals and marketing objectives.
- Build and maintain partnerships with nano to mega KOLs, agencies, and communities to expand the influencer network.
- Supervise negotiation processes to ensure cost-effectiveness and high-quality deliverables.
- Review campaign briefs, ensuring clarity and alignment with project goals and KPIs.
- Monitor and evaluate campaign performance, ensuring deliverables are on time, on brand, and within scope.
- Analyze results, provide actionable insights, and compile performance reports.
- Work cross-functionally with internal team and all relevant parties to integrate KOL strategy into broader campaigns.
- Coach and mentor junior KOL executive to ensure team development and performance improvement.
- Stay updated on industry trends, competitor activities, and emerging KOL platforms or tools.