GM Postpaid Marketing
XL Axiata · KOTA JAKARTA SELATAN, Indonesia
Sekilas tentang pekerjaan ini
GM Postpaid Marketing di XL Axiata memimpin strategi pemasaran, kampanye, dan aktivasi untuk bisnis XL Postpaid. Posisi ini berlokasi di Jakarta Selatan dan ditujukan bagi kandidat dengan pengalaman minimal 10 tahun di bidang pemasaran industri konsumen.
Tugas utama
- Menyusun strategi pemasaran postpaid dan rencana tahunan sesuai arah brand dan target bisnis.
- Menentukan prioritas pelanggan, narasi penawaran, tema komunikasi, dan brief kampanye.
- Memimpin pengembangan kampanye serta aktivasi terintegrasi melalui kanal dan kemitraan terkait.
- Berkoordinasi dengan tim Product & GTM, CLM & Touchpoints, Sales, dan Channel untuk kesiapan kampanye.
- Memantau kinerja brand, kampanye, akuisisi, dan belanja pemasaran serta merekomendasikan perbaikan.
Kualifikasi utama
- S1 Marketing, Communications, Business, atau bidang terkait; S2 diutamakan.
- Minimal 10 tahun di brand management, segment marketing, integrated marketing, pengembangan kampanye, atau aktivasi pemasaran di industri konsumen.
- Sertifikasi Brand Management, Integrated Marketing, Digital Marketing, atau Campaign Management diutamakan.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs XL Axiata.
Deskripsi pekerjaan
Job Purpose
To lead marketing strategy, campaign development, and activation for the XL Postpaid business. The role translates XL brand direction and postpaid commercial priorities into relevant communication and market programs that support acquisition, customer value, and retention.
Main Responnsibilities
- Develop the postpaid marketing strategy and annual plan aligned with XL brand direction and postpaid business targets.
- Define target-customer priorities, proposition narratives, communication themes, and campaign briefs for postpaid offers.
- Lead postpaid campaign development and integrated activation across relevant channels, partnerships, and customer moments.
- Coordinate with Postpaid Product & GTM, CLM & Touchpoints, Sales, and Channel teams to ensure campaign and launch readiness.
- Ensure consistent postpaid messaging across campaigns, digital touchpoints, partnerships, and sales materials.
- Monitor brand, campaign, acquisition, and marketing-spend performance, then recommend timely improvements
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field; a master’s degree is preferred.
- Minimum 10 years in brand management, segment marketing, integrated marketing, campaign development, or marketing activation in a consumer industry.
- Brand Management, Integrated Marketing, Digital Marketing, or Campaign Management certification is preferred.
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