GM Digital Lifestyle & Loyalty Partnerships
XL Axiata · KOTA JAKARTA SELATAN, Indonesia
Sekilas tentang pekerjaan ini
XL Axiata mencari GM Digital Lifestyle & Loyalty Partnerships untuk memimpin portofolio dan ekosistem mitra di bidang gaming, streaming, consumer ICT, layanan nilai tambah, dan loyalty. Peran ini mengembangkan proposisi komersial serta meningkatkan keterlibatan pelanggan dan pendapatan di KOTA JAKARTA SELATAN.
Tugas utama
- Menetapkan strategi, roadmap portofolio, dan prioritas komersial Digital Lifestyle dan Loyalty.
- Mencari dan mengelola kemitraan strategis dengan mitra teknologi, konten, gaming, lifestyle, dan loyalty.
- Mengembangkan model komersial dan menegosiasikan bagi hasil, manfaat pelanggan, dukungan co-marketing, serta kontrak.
- Mengoordinasikan desain proposisi, integrasi teknis, onboarding mitra, dan kesiapan peluncuran.
- Memantau kinerja portofolio dan mitra, lalu mendorong tindakan perbaikan.
Kualifikasi utama
- S1 di bidang Business, Marketing, Digital Media, Information Systems, atau bidang terkait.
- Minimal 10 tahun pengalaman di kemitraan digital, business development, loyalty, konten digital, produk, atau manajemen komersial.
- Pengalaman di industri telekomunikasi atau konsumen.
- Sertifikasi Strategic Partnerships, Digital Strategy, Loyalty Management, atau Commercial Negotiation diutamakan.
- Gelar master diutamakan.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs XL Axiata.
Deskripsi pekerjaan
Job Purpose
To lead the Digital Lifestyle and Loyalty portfolio and partner ecosystem across gaming, streaming, consumer ICT, value-added services, and loyalty. The role develops commercial propositions, manages strategic partners, and improves customer engagement, ARPU, and incremental revenue beyond core connectivity.
Main Responsibilities
- Define the Digital Lifestyle and Loyalty strategy, portfolio roadmap, and commercial priorities aligned with Mobile Business targets.
- Source and manage strategic relationships with technology, content, gaming, lifestyle, and loyalty partners.
- Develop commercial models and negotiate revenue share, customer benefits, co-marketing support, service levels, and contracts.
- Coordinate proposition design, segment alignment, technical integration, partner onboarding, and launch readiness.
- Monitor adoption, engagement, ARPU, revenue, cost, service quality, and partner obligations, then drive improvement actions.
- Scout emerging trends, incubate beyond-telco propositions, and recommend portfolio expansion, renewal, or exit.
Requirements
- Bachelor’s degree in Business, Marketing, Digital Media, Information Systems, or a related field; a master’s degree is preferred.
- Minimum 10 years in digital partnerships, business development, loyalty, digital content, product, or commercial management in telecommunications or a consumer industry.
- Having a certification on Strategic Partnerships, Digital Strategy, Loyalty Management, or Commercial Negotiation certification is preferred.