Digital Marketing
CHAGEE · Jakarta
Sekilas tentang pekerjaan ini
Posisi Digital Marketing di CHAGEE, Jakarta, berfokus pada pengelolaan konten, kampanye digital, dan strategi influencer untuk meningkatkan visibilitas serta engagement merek. Peran ini juga menganalisis kinerja pemasaran digital dan berkolaborasi dengan tim internal serta pihak eksternal.
Tugas utama
- Mengelola konten media sosial untuk meningkatkan visibilitas dan interaksi merek.
- Merancang strategi influencer marketing untuk mendorong awareness, engagement, dan penjualan.
- Membuat materi kampanye digital, newsletter, dan konten website sesuai karakter merek.
- Menjalankan kampanye email marketing, termasuk newsletter dan promosi.
- Menganalisis kinerja kanal digital dan menggunakan data untuk meningkatkan efektivitas kampanye.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs CHAGEE.
Deskripsi pekerjaan
- Develop, curate, and oversee content across various social media platforms ( Instagram , Facebook, Tiktok, etc) to create brand buzz, boost brand visibility and foster positive customer engagement
- Develop influencer marketing strategies and identify relevant influencers to drive awareness, engagement and sales
- Conceptualise, plan and implement compelling copy and visuals for digital marketing campaigns, newsletter, and website content that align with Chagee’s brand voice and values
- Create and implement targeted email marketing campaigns including newsletters, promotions, etc. to achieve high open and click-through rates
- Track, analyze, and report on digital marketing performance metrics across various targeted digital channels. Utilize data insights to enhance strategies and boost campaign effectiveness
- Collaborate closely across different departments including marketing, sales, product development etc. to effectively implement branding and marketing efforts
- Manage and build relationships with external stakeholders, including external vendors, agencies, to oversee production of assets during launches
- Keep abreast with the latest news, digital marketing trends, tools, and best practices to keep our strategies innovative and effective