Brand Marketing Manager
CHAGEE · Jakarta
Sekilas tentang pekerjaan ini
CHAGEE mencari Brand Marketing Manager di Jakarta untuk mendukung ekspansi internasional di Asia Tenggara. Peran ini berfokus pada strategi pemasaran merek di kanal offline, peluncuran toko, serta kolaborasi lintas fungsi.
Tugas utama
- Menyusun strategi dan rencana pemasaran merek untuk seluruh kanal offline.
- Memimpin dan mengelola proyek peluncuran toko di pasar.
- Menjaga konsistensi identitas merek dalam kampanye pemasaran.
- Memantau kinerja pemasaran offline dan memberi masukan untuk optimasi.
- Berkolaborasi dengan tim Marketing, Operations, R&D, dan Supply Chain.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs CHAGEE.
Deskripsi pekerjaan
Role Description
We are seeking a dynamic and highly motivated Brand Marketing Manager to support CHAGEE’s international expansion in SEA. The successful candidate will be responsible for planning and executing brand marketing strategies across all offline channels and fostering the sharing of best practices across markets. This role requires a strategic thinker with a passion for brand marketing, market development and cross-functional collaboration.
Role Responsibilities
Play a pivotal role in crafting brand marketing strategy & plans across all offline marketing channels including partnership, communities, ATL, BTL and stores to drive brand growth and market share
Lead & manage store launch projects across the market.
Ensure that marketing campaigns and initiatives maintain brand integrity
Monitor offline marketing performance and provide actionable insights to optimise initiatives
Collaborate with cross-functional teams (Marketing, Operations, R&D, Supply Chain) to drive cohesive brand marketing strategies