Creator Management Lead - Marketing

Role Overview

This role combines leadership, strategic planning, performance management, and stakeholder collaboration to scale creator-driven marketing initiatives and deliver measurable business impact.

• Lead and manage the Creator Relationship Management and Sales team, including team development, performance tracking, and goal setting.
• Conceptualize, plan, and execute initiatives to grow and strengthen the creator ecosystem.
• Drive overall creator marketing strategy and define go-to-market plans for new initiatives.
• Develop and implement SOPs, workflows, and best practices to improve operational efficiency.
• Build and maintain strong relationships with creators, agencies, industry professionals, and key opinion leaders.
• Set team KPIs and ensure consistent achievement of targets and business goals.
• Monitor, review, and analyze marketing and performance metrics on a daily basis.
• Translate data insights into actionable strategies and optimization plans.
• Collaborate closely with cross-functional stakeholders to ensure alignment and execution.

Requirements

• Bachelor’s degree from a reputable university.
• 6+ years of experience in influencer marketing, creator management, or related fields.
• Strong leadership and people management skills.
• Proven experience in project management and process improvement.
• Strong knowledge in developing and implementing SOPs and KPI frameworks.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong analytical and data interpretation abilities.
• Strategic thinking and creative problem-solving skills.
• Results-driven mindset and ability to adapt in a fast-paced e-commerce environment.
• Excellent written and verbal communication skills.
• Strong interpersonal and leadership capabilities.