Brand Marketing
Modinity Group · Head Office, Jakarta Selatan, DKI Jakarta, Indonesia
Sekilas tentang pekerjaan ini
Modinity Group membuka posisi Brand Marketing di Head Office, Jakarta Selatan, DKI Jakarta. Peran ini ditujukan bagi kandidat dengan pengalaman minimal 2 tahun untuk mengembangkan strategi brand, menjalankan kampanye pemasaran, dan mengelola kemitraan.
Tugas utama
- Mengembangkan dan menjalankan strategi brand sesuai tujuan bisnis dan audiens.
- Meneliti pasar dan kompetitor untuk menentukan positioning brand.
- Merencanakan dan menjalankan kampanye pemasaran di berbagai platform.
- Membangun serta mengelola kemitraan dengan brand, influencer, dan organisasi.
- Memantau kinerja kampanye dan kemitraan, lalu melakukan perbaikan.
Kualifikasi utama
- Minimal gelar sarjana Marketing, Business, atau bidang terkait.
- Pengalaman minimal 2 tahun di bidang brand marketing.
- Memahami prinsip branding, perilaku konsumen, dan tren pemasaran.
- Memiliki kemampuan komunikasi dan storytelling yang kuat.
- Mampu menganalisis data serta mengelola tim lintas fungsi dan proyek.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Modinity Group.
Deskripsi pekerjaan
Job Description : Develop and execute brand strategies that align with business goals and target audiences. Research markets and competitors to position the brand effectively. Create brand guidelines, including visuals, tone, and messaging. Plan and run marketing campaigns across platforms like social media, digital ads, and traditional media. Collaborate with teams and partners to deliver creative, impactful campaigns.
Build partnerships with brands, influencers, and organizations to expand reach. Manage and evaluate partnerships to ensure alignment with brand values. Monitor campaign and partnership performance, making improvements as needed. Requirements : Bachelor’s degree in Marketing, Business, or a related field (Master’s degree plus point). Minimum of 2 years of proven experience in brand marketing, with a track record of successful campaigns and initiatives.
Strong understanding of branding principles, consumer behavior, and current marketing trends. Exceptional communication and storytelling skills to craft and convey compelling brand narratives. Proficiency in data analysis and performance tracking, with strong analytical and problem-solving skills. Experience managing cross-functional teams and coordinating multiple projects simultaneously.
Creative thinker with a results-oriented mindset and the ability to develop innovative marketing solutions. Strong attention to detail, ensuring brand consistency across diverse channels and touchpoints. Demonstrated leadership skills, with the ability to inspire and mentor team members.