Brand Marketing Associate
Modinity Group · Head Office, Jakarta Selatan, DKI Jakarta, Indonesia
Sekilas tentang pekerjaan ini
Brand Marketing Associate di Modinity Group bertanggung jawab mengembangkan merek fashion melalui kampanye, kolaborasi, dan analisis pemasaran. Posisi ini berlokasi di Head Office, Jakarta Selatan, dan ditujukan bagi kandidat dengan pengalaman 3–5 tahun di Brand Marketing, Marketing Communications, atau peran terkait.
Tugas utama
- Mengembangkan strategi pemasaran merek yang selaras dengan tujuan perusahaan.
- Memimpin kampanye, peluncuran produk, aktivasi merek, dan acara.
- Menjalankan kampanye digital dan offline dengan konsistensi merek.
- Mengelola kolaborasi serta mengoptimalkan program Shopee KOL Affiliate.
- Menganalisis tren, kinerja kampanye, dan efisiensi anggaran.
Kualifikasi utama
- Sarjana Marketing, Communications, Business, atau bidang terkait.
- Pengalaman 3–5 tahun di Brand Marketing atau bidang terkait.
- Memahami pengembangan merek, kampanye terintegrasi, dan keterlibatan konsumen.
- Berpengalaman merencanakan aktivasi merek, kemitraan, kolaborasi, dan acara.
- Mahir Microsoft Office serta mampu menganalisis data pemasaran.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Modinity Group.
Deskripsi pekerjaan
Responsibilities : Develop and execute brand marketing strategies aligned with company goals; ensure all activities reinforce brand positioning as an aspirational and relevant fashion brand. Lead marketing campaigns, product launches, brand activations, and events from end-to-end planning to performance evaluation. Run integrated marketing campaigns across both digital and offline channels while maintaining strict brand consistency.
Build and manage collaborations with external partners, media, and influencers; optimize the Shopee KOL Affiliate program to drive awareness and sales. Establish a structured community marketing system and collaborate with CRM and Digital Marketing teams to sustain customer engagement and loyalty. Sync marketing initiatives with product launches, stock availability, and retail sales targets to boost product visibility.
Monitor trends, consumer behavior, and competitors; analyze campaign performance and budget efficiency to translate data insights into actionable growth plans. Requirements : Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum 3–5 years of experience in Brand Marketing, Marketing Communications, or related roles, preferably within fashion, retail, beauty, or lifestyle industries.
Strong understanding of brand building, integrated marketing campaigns, and consumer engagement strategies. Proven experience in planning and executing brand activations, partnerships, collaborations, and events. Strong project management skills with the ability to manage multiple projects and deadlines simultaneously. Ability to analyze campaign performance and derive actionable insights from marketing data.
Strong commercial awareness and understanding of customer behavior and market trends. Proficient in Microsoft Office (PowerPoint, Excel, Word); familiarity with marketing analytics Creative thinker with strong attention to detail and a proactive, solution-oriented mindset. Ability to work effectively in a fast-paced and dynamic environment.