SALES EXECUTIVE (MICE Specialist)

Key Responsibilities

1. Sales & Revenue Generation

• Identify and target potential MICE clients (corporate, government, EO, community groups).
• Actively conduct sales calls, client visits, presentations, and networking.
• Prepare and deliver proposals, quotations, and banquet event orders (BEO).
• Negotiate contracts and close deals to achieve monthly and annual revenue targets.
• Develop corporate account databases and maintain client pipelines.
• Upsell F&B packages, add-ons, and customized event solutions.

1. Event Planning & Coordination

• Conduct site inspections and explain restaurant facilities and event packages.
• Coordinate event requirements with kitchen, operations, and service teams.
• Ensure event setups align with client expectations (layout, AV needs, menu, timing).
• Attend events when necessary to ensure smooth execution.
• Handle last-minute adjustments professionally.

1. Client Relationship Management

• Maintain strong relationships with repeat corporate clients.
• Provide after-sales service and follow-up feedback.
• Build long-term partnerships for recurring events.
• Address complaints or service issues promptly and professionally.

1. Market Intelligence & Strategy

• Monitor competitors’ MICE offerings and pricing strategies.
• Identify trends in corporate events and social gatherings.
• Provide sales forecasts and reports to management.
• Suggest new packages or promotional strategies to increase bookings.

1. Administration & Reporting

• Update CRM or sales tracking systems regularly.
• Prepare weekly and monthly sales performance reports.
• Coordinate invoicing, deposit tracking, and payment follow-up with finance.
• Maintain proper documentation of contracts and agreements.

Key Performance Indicators (KPIs)

• Monthly MICE revenue target achievement
• Number of new corporate accounts acquired
• Event conversion rate (inquiry to confirmed booking)
• Client retention rate
• Average event value
• Customer satisfaction score