Regional CRM Manager
ShopBack · Jakarta, Indonesia
Sekilas tentang pekerjaan ini
Sebagai Regional CRM Manager di ShopBack, Anda memimpin strategi dan pelaksanaan CRM untuk meningkatkan engagement dan pertumbuhan di 13 pasar. Posisi ini berbasis di Jakarta, Indonesia, dan ditujukan bagi kandidat dengan pengalaman 5–8 tahun di CRM atau lifecycle marketing.
Tugas utama
- Menyusun strategi CRM regional dan menjalankan engagement lifecycle di 13 pasar.
- Merancang kampanye, segmentasi, dan alur otomatisasi CRM.
- Menganalisis performa dan perilaku cohort untuk mendorong dampak bisnis.
- Berkolaborasi dengan tim Product, Data, dan Tech mengembangkan tooling CRM.
- Membimbing marketer junior dan mengembangkan praktik terbaik CRM.
Kualifikasi utama
- Pengalaman 5–8 tahun di CRM atau lifecycle marketing.
- Pengalaman memimpin inisiatif CRM lintas pasar dengan dampak terukur.
- Mahir menggunakan platform CRM dan marketing automation.
- Kemampuan analitis tingkat lanjut untuk mengolah data dan menyusun strategi.
- Pengalaman menggunakan AI tools seperti ChatGPT, Gemini, atau Claude.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs ShopBack.
Deskripsi pekerjaan
Our Journey
The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners.
What You'll Own
- Own the regional CRM strategy and drive execution, defining how we unlock growth through intelligent and personalised lifecycle engagement across 13 markets.
- Hands-on: Design and launch campaigns, build segmentation frameworks, and optimize flows
- Establish CRM best practices and playbooks that scale across markets, rooted in your own B2C expertise and wins.
- Partner with Product, Data, and Tech to architect CRM tooling and automation
- Lead regional performance reviews: analyze cohort behavior, identify levers, and translate insights into real business impact.
- Mentor junior marketers on the team, transferring your CRM and B2C expertise into team capability.
- Champion experimentation — pilot new tactics, measure rigorously, scale winners.
- Build influence across marketing, product, and commercial leadership; you're the trusted advisor on CRM channels.
Essentials to Succeed
- 5 to 8 years of relevant experience in CRM, or lifecycle marketing, ideally within a digital, tech, or e-commerce environment.
- Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention.
- Strong strategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required.
- Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).
- Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.
- Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.
- Highly organized and detail-oriented, able to manage multiple priorities and timelines across markets.
- A proactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment.
- Thrives in dynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact.
- AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.