Performance Marketing Specialist
Evermos · Bandung
Sekilas tentang pekerjaan ini
Evermos mencari Performance Marketing Specialist untuk merencanakan dan mengoptimalkan kampanye akuisisi digital bagi mobile app dan website. Posisi ini berlokasi di Bandung, mensyaratkan pengalaman digital marketing minimal 1–2 tahun, dan mengharuskan bekerja dari kantor.
Tugas utama
- Merencanakan dan menjalankan akuisisi digital melalui berbagai platform iklan.
- Mengelola anggaran untuk mencapai KPI dengan Customer Acquisition Cost optimal.
- Mengukur, melaporkan, dan mengevaluasi performa kampanye berdasarkan ROI dan KPI.
- Menganalisis tren serta mengoptimalkan belanja dan performa kampanye.
- Menjalankan A-B test dan berkoordinasi dengan vendor serta pihak terkait.
Kualifikasi utama
- S1 atau lebih tinggi di bidang terkait, dengan latar kuantitatif kuat.
- Pengalaman digital marketing 1–2 tahun, terutama performance marketing akuisisi internal.
- Mahir menggunakan Facebook Ads, Google Ads, dan Tiktok Ads.
- Kuat dalam analisis data dan pelaporan menggunakan UTM serta Spreadsheets.
- Berpengalaman mengintegrasikan platform iklan dan analytics untuk mobile app dan website.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Evermos.
Deskripsi pekerjaan
Job Descriptions
- Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including but not limited to search engine (SEM), social media, and messaging platforms.
- Work on a budget to reach maximum KPI while keeping the Customer Acquisition Cost optimum.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
- Manage communication with multiple peers, vendors, and third-party trackers in order to achieve acquisition objectives.
- Suggest initiatives that have the potential to increase new user numbers in an efficient way.
Job Requirements
- Bachelor’s degree (or higher) in any related field with a strong quantitative background.
- Willing to work from the office (Bandung).
- Proven working experience in digital marketing (Min 1-2 years), extensive experiences in managing in-house digital performance marketing, especially in managing ads for acquisition campaigns. Highly proficient in using digital ads platform such as Facebook Ads, Google Ads, and Tiktok Ads.
- Strong analytical skills and data-driven thinking. Able to generate clear & meaningful reports by utilizing Trackers (e.g. UTM) and Data Processing (e.g. Spreadsheets).
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Creative in devising digital campaigns that engage consumers the most. Starting with identifying the correct target audiences and their behavior, until developing marketing materials including but not limited to copy, ads, and landing page.
- Experienced in setting up ads and analytics platform integration (for mobile app and website) with third parties (ex-Google Analytics, Google Tag Manager, Facebook Pixel, Hotjar, Sizmek, Appsflyer) for campaign set-up and tracking purposes.
- Experience at technology companies (such as e-commerce, online-travel, mobile-gaming, etc) is preferable.
- Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
Lowongan ini diambil dari situs karier resmi Evermos. Lokr tidak memproses lamaran: kamu melamar langsung di situs perusahaan, dan info terbaru tentang lowongan ini ada di sana.