Live Streaming & Content Producer
AnyMind Group · Bintaro, Jakarta, Indonesia
Sekilas tentang pekerjaan ini
AnyMind Group mencari Live Streaming & Content Producer untuk mengelola pelaksanaan livestream dan mendukung aktivitas social commerce. Posisi ini berlokasi di Bintaro, Jakarta, Indonesia, dan ditujukan bagi kandidat dengan pengalaman 1–2 tahun di livestreaming, social commerce, e-commerce, content, atau marketplace.
Tugas utama
- Menyusun rencana, rundown, prioritas produk, dan mekanisme promosi livestream.
- Menyiapkan brief host dan berkoordinasi dengan tim lintas fungsi.
- Memantau livestream serta menganalisis metrik performa secara real time.
- Mengelola timeline kampanye dan menyusun laporan serta evaluasi performa.
Kualifikasi utama
- S1 Marketing, Communication, Business, Media, atau bidang terkait.
- Pengalaman 1–2 tahun di livestreaming, social commerce, e-commerce, content, atau marketplace.
- Memahami operasional TikTok Shop dan/atau Shopee Live.
- Memahami kampanye e-commerce, promosi, voucher, dan bundling produk.
- Mampu menganalisis metrik performa dan menggunakan Excel/Google Sheets.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs AnyMind Group.
Deskripsi pekerjaan
We are looking for a dynamic Live Streaming & Content Producer to manage end-to-end livestream execution and ensure our social commerce activities run seamlessly.
In this role, you will bridge campaign strategy with real-time execution—translating marketing briefs into engaging live rundowns, briefing hosts, coordinating cross-functionally, and digging into performance metrics to drive maximum reach and revenue.
Key Responsibilities
- Livestream Planning & Execution
- Translate campaign and promotional briefs into detailed livestream execution plans.
- Prepare live rundowns, establish product priorities, structure promotion mechanics (vouchers/discounts), and outline key selling points (KSPs).
- Cross-Functional & Host Coordination
- Prepare comprehensive host briefs and coordinate readiness across Host Management, Trainers, Moderators, and Creative teams.
- Collaborate with Content Planners to align live streaming events with short-form video activities for maximum synergy.
- Live Monitoring & Performance Optimization
- Monitor live streams in real time to ensure campaign plans are executed smoothly and accurately.
- Track key performance metrics including GMV, Viewers, CTR, CVR, Average Watch Duration (AVD), and Engagement.
- Troubleshoot live execution issues instantly and identify opportunities for continuous performance improvement.
- Campaign Management & Reporting
- Maintain campaign timelines, tracking sheets, and assigned deliverables.
- Prepare performance recaps and actionable key learnings for Lead/Manager review.
Requirements
- Education: Bachelor’s degree in Marketing, Communication, Business, Media, or a related field.
- Experience: 1–2 years of experience in Livestreaming, Social Commerce, E-commerce, Content, or Marketplace operations.
- Platform Knowledge: Highly familiar with TikTok Shop and/or Shopee Live operations.
- E-Commerce Literacy: Solid understanding of e-commerce campaigns, promotions, vouchers, and product bundling/mechanics.
- Data-Driven: Comfortable analyzing performance metrics and proficient with Excel/Google Sheets.
- Soft Skills: Exceptional organizational, multi-tasking, and communication skills with strong attention to detail.
- Cross-Functional Collaboration: Ability to work smoothly across diverse teams (creatives, hosts, moderators) in a fast-paced environment.
Nice to Have
- Prior experience in an Agency, E-commerce Enabler, or high-volume Social Commerce brand.
- Background in industries such as *Beauty, FMCG, Personal Care, Fashion,* or *Consumer Electronics*.