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Lead - Content Planner
aCommerce · Jakarta, Indonesia
Sekilas tentang pekerjaan ini
aCommerce mencari Lead - Content Planner untuk merencanakan dan mengoptimalkan konten livestream, termasuk kampanye dan evaluasi performa. Posisi ini ditujukan bagi kandidat dengan pengalaman minimal 2 tahun di live commerce atau live marketing, idealnya di E-Commerce, dan berlokasi di Bekasi, Jawa Barat.
Tugas utama
- Menyusun kalender, konsep, dan format konten livestream.
- Mengawasi perencanaan dan pelaksanaan kampanye serta acara livestream.
- Berkoordinasi dengan kreator, KOL, mitra, dan tim internal.
- Memantau metrik serta mengevaluasi performa livestream.
- Mengusulkan strategi optimasi konten berdasarkan hasil evaluasi.
Kualifikasi utama
- Sarjana Marketing, Communications, Marketing Communication, atau bidang terkait.
- Minimal 2 tahun pengalaman live commerce atau live marketing, idealnya di E-Commerce.
- Tertarik pada digital marketing dan memahami media sosial.
- Memiliki kemampuan menulis, komunikasi, dan analisis yang kuat.
- Bersedia ditempatkan di Bekasi, Jawa Barat.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs aCommerce.
Deskripsi pekerjaan
Responsibilities
Content Strategy & Planning
- Develop and execute weekly and monthly content calendars for livestream programming.
- Identify content opportunities, trends, and audience insights to inform planning decisions.
- Create end-to-end content concepts and show frameworks for various livestream formats (entertainment, commerce, educational, creator-led, etc.).
Programming & Execution
- Oversee the planning and rollout of key live campaigns, peak seasons, and thematic events.
- Coordinate with Creators, KOLs, Partners, and internal teams to deliver high-quality and on-brand livestream content.
- Ensure all content elements (scripts, run-downs, creative assets, talking points) are prepared ahead of each show.
Performance Optimization
- Monitor livestream performance metrics (CTR, retention, watch time, GMV, conversion).
- Run content reviews and post-mortems to identify improvement points.
- Propose content optimization strategies such as improvements in storytelling, pacing, anchors, creator selection, and formats.
Cross-functional Collaboration
- Work closely with Creator Management, Live Stream, and Ops Teams to align on content direction and resources.
- Collaborate with the Commercial team to align content with category priorities and sales targets.
- Ensure seamless operational execution across teams for all live shows.
Requirement
- Bachelor’s degree in Marketing, Communications, Marketing Communication or a related field
- Min 2 years experience of live commerce or live marketing ideally in E-Commerce
- The ability to work and thrive in a fast-paced, rapidly changing work environment
- Strong interest in digital marketing tools and tactics, include knowledge of social media.
- Be Creative, keep up with the latest trend
- Strong writing, communication and analytical skills
- Able to work independently and teamwork, result-oriented
- Willing to be placed in Bekasi, Jawa Barat
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