Brand Marketing Manager - Education
Seven Retail · South Jakarta, ID
Sekilas tentang pekerjaan ini
Seven Retail mencari Brand Marketing Manager - Education dengan minimal 5 tahun pengalaman, diutamakan dari industri pendidikan atau jasa. Peran ini mengembangkan strategi dan kampanye pemasaran merek untuk meningkatkan awareness, memperkuat posisi pasar, dan mendorong akuisisi siswa. Lokasi: Jakarta Selatan.
Tugas utama
- Mengembangkan dan menjalankan strategi serta kampanye pemasaran merek terpadu untuk meningkatkan awareness dan akuisisi siswa.
- Menjaga konsistensi pesan, identitas visual, dan pengalaman merek di kanal online dan offline.
- Melakukan riset pasar, analisis pesaing, dan studi insight konsumen untuk menemukan peluang pertumbuhan.
- Berkolaborasi dengan tim Sales, Academic, Digital Marketing, dan Creative dalam kampanye pemasaran.
- Memantau kinerja kampanye dan menganalisis metrik untuk menyusun rekomendasi berbasis data.
Kualifikasi utama
- Minimal 5 tahun pengalaman di Brand Marketing, Marketing Communications, atau bidang terkait.
- Gelar sarjana di Marketing, Business Administration, Communications, atau bidang terkait.
- Berpengalaman mengembangkan dan menjalankan kampanye merek terpadu dengan hasil terukur.
- Memahami strategi merek, perilaku konsumen, riset pasar, dan analisis kompetitif.
- Mampu menggunakan tools analitik pemasaran, presentasi, dan kolaborasi seperti Google Analytics atau Looker Studio.
Ringkasan ini dibuat dengan AI dari deskripsi di bawah. Yang berlaku adalah deskripsi lengkapnya di situs Seven Retail.
Deskripsi pekerjaan
Our Company
- Founded in 2020, Seven Retail is a House of Brands focused on making quality lifestyle services more accessible. With over 200 centers and growing, we operate across F&B, Education, Healthcare, and Lifestyle Services.
- We are on a mission to make increasingly higher quality, premium lifestyle services accessible to everyone, helping people get more out of their paycheck so everybody can experience a higher standard of living.
- Ready to take the next step in your career? Join us as a
- Brand Marketing Manager - Education
- and discover what you can achieve at Seven Retail. Read on to learn more!
- Your Day-to-Day
- Develop and execute integrated brand marketing strategies and campaigns to increase brand awareness, strengthen market positioning, and drive student acquisition.
- Lead brand management initiatives by ensuring consistent messaging, visual identity, and brand experience across all online and offline marketing channels.
- Conduct market research, competitor analysis, and consumer insight studies to identify growth opportunities and optimize brand strategy.
- Collaborate with cross-functional teams, including Sales, Academic, Digital Marketing, and Creative, to deliver cohesive and impactful marketing campaigns.
- Oversee the planning and production of marketing content across digital, social media, and offline channels to support business and brand objectives.
- Monitor campaign performance, analyze key marketing metrics, and recommend data-driven strategies to improve brand impact and marketing effectiveness.
What We're Looking For
Bachelor's degree in Marketing, Business Administration, Communications, or a related field, with excellent communication, presentation, and stakeholder management skills.
Minimum 5 years of experience in Brand Marketing, Marketing Communications, or a related role, preferably within the education or service industry.
Proven track record of developing and executing integrated brand campaigns that deliver measurable business and brand outcomes.
Strong understanding of brand strategy, consumer behavior, market research, and competitive analysis, with the ability to translate insights into actionable initiatives.
Experience collaborating with cross-functional teams and managing multiple marketing projects in a dynamic, fast-paced environment.
Proficiency with marketing analytics, presentation, and collaboration tools (e.g., Google Analytics, Looker Studio, Google Workspace, Microsoft Office, or similar platforms) to support reporting and strategic decision-making.